Trendy Online Video Ad Formats for Q3 & Q4 2022
Even though many digital businesses are still assessing the effectiveness of their online advertising activities in Q1 2022, some of the major video ad trends for H2 2022 are already…
European Digital Ad Market in Focus: What you Should Know & Why
The European digital advertising market is growing steadily, in spite of the ongoing pandemic. And it’s time to embrace this trend, if you still haven’t.
Why and How to Implement trust.txt
Building trusted partnerships with readers and Demand partners in 2021 is as crucial as ever for publishers of editorial inventory, which is why the relatively new trust.txt initiative is gaining…
How to Streamline Online Video Ad Campaign Setup & Launch
While launching online video ad campaigns using an ad server may seem a super-fast task to handle, the process includes a far broader scope of aspects than one may imagine. …
How to Prepare for Chrome’s Heavy Ads Blocker Launch
Just recently Google has announced it’s beginning to block resource-heavy ads in Chrome web-browser in late August of 2020. Here’s what you need to know about “Heavy Ad Intervention” and…
What is Sellers.json & How it Benefits the Online Ad Industry
While ads.txt has become a successful and widely supported initiative in the online advertising industry, it was just a part of a larger global effort to mitigate advertising fraud.
What is App-Ads.txt & How to Implement It
Whereas Ads.txt has grown widely adopted over the past few years, App-Ads.txt hasn’t become mainstream yet. However, the recent surge in its implementation suggests it’s time to get a grip.
Three Reasons to Adopt Outstream Video Ads in your Mobile App
As the released Q3, 2018 digital ad reports unveil, mobile advertising continues its steady increase, and the trend is only accelerating.
How to Monetize a Website with Rewarded Video Ads
Over the past few years, the massive creative shift towards mobile video has fueled the development of brand-new video ad formats, like rewarded video ads, for instance, which have become…
Publisher Opportunity with Connected TV Ads
As many experts presume, CTV advertising will remain at the forefront of the global digital video ad market within the upcoming years. However, many publishers haven’t got a clear understanding…