OMR 2023: Key Observations & Takeaways
This year’s OMR Festival was, undoubtedly, a huge success! Now that the two-day expo & conference is over, the AdPlayer.Pro team shares its key takeaways from the event.
What’s in a Name? Outstream vs. Instream Video Ads in 2023
The AdPlayer.Pro team takes a closer look at the current challenges in the outstream vs. instream video advertising labeling, and its future perspectives.
Online Advertising Formats to Benefit from in 2023
In spite of the economic downturn, it’s possible to maximize online ad campaign results in 2023, in case you’re working with the right ad formats. Here are some of them…
Publishers’ Checklist: How to Sustain Ad Revenue Growth in 2023
Even though analysts forecast an uneasy year for publishers of editorial inventory in terms of ad revenue acquisition, things are never as bad as they seem. Here’s how to make…
[INFOGRAPHIC] AdPlayer.Pro: 2022 in Review
Another year is coming to its end… Let’s take a look back at major AdPlayer.Pro highlights from 2022!
[INFOGRAPHIC] 2023 Online Video Advertising Trends
2023 is getting closer, and it’s time to take a closer look at the major online video advertising trends that will be shaping the industry next year.
Publisher Guide: How to Grow Ad Revenue during the 2022 Winter Holiday Season
The 2022 Holiday season is approaching so fast, that some publishers may find themselves flustered, aiming to ensure they’re fully prepared for the peak advertising activities. Here are a few…
DMEXCO 2022: Observations & Takeaways
DMEXCO 2022 was a real blast! Check out some of the major observations from the event as seen by the AdPlayer.Pro team.
3 Privacy-Related Buzzword Publishers Need to Pay Attention to in 2022
With privacy being one of the hottest topics in the online ad industry in 2022, publishers may find it hard to keep track of all newest trends in this niche,…
State of Online Advertising in Europe in 2022
Following a visible bounce-back in 2021, the online advertising industry boom in Europe is slowing down in 2022, fueled by some serious challenges and uncertainties. Yet the market resilience in…