Optimizing Publishers’ Monetization Strategies for Increased Revenue
With digital video advertising undergoing its exponential growth over the past decade, the industry prospects are nothing short of optimistic, especially in the outstream segment.
Why and How to Implement trust.txt
Building trusted partnerships with readers and Demand partners in 2021 is as crucial as ever for publishers of editorial inventory, which is why the relatively new trust.txt initiative is gaining…
[Guide] Unlocking Incremental Value of Digital Video Ad Impressions
While digital video advertising remains perhaps the hottest niche for publishers of editorial content, the 2020 realities couldn’t but have taken a toll on their ad revenue flow. Now when…
Why and How You Should Implement OM Web Video SDK
As initially forecasted, IAB Tech Lab released Open Measurement SDK for Web Video in the middle of December 2020. Now’s the time to get down to its implementation.
What Brand Safety Strategies Will Look Like in 2021
2020 has been all about bad news. Consequently, the problem with keyword blacklists has turned into a nightmare for many publishers.
Why & How to Implement Open Measurement SDK
The global adoption of Open Measurement SDK in mobile video advertising is finally gaining track. Now’s the time to get a grip.
Seizing Monetization Opportunities for News-Related Editorial Inventory
Unlike some analysts previously presumed, the amount of readers’ trust in news outlets remains solid, to say the least. And this is where marketers’ money should be pouring.
State of CTV Advertising in 2020
If there’s a digital ad niche winning this year, it’s CTV advertising. However, there’re some serious challenges the market is yet to overcome.
DMEXCO @home: Key Event Takeaways
This year’s all-virtual DMEXCO @home edition was nothing like the previous events. Yet, it still managed to capture what the online advertising industry lives and breathes today.
State of Online Video Advertising: Q3 – Q4 2020
The coronavirus crisis has hit the global economy hard. Now that Q3 2020 is already here, however, it looks like online advertising is starting to bounce back, especially in the…