Optimizing Publishers’ Monetization Strategies for Increased Revenue
With digital video advertising undergoing its exponential growth over the past decade, the industry prospects are nothing short of optimistic, especially in the outstream segment.
[Guide] Unlocking Incremental Value of Digital Video Ad Impressions
While digital video advertising remains perhaps the hottest niche for publishers of editorial content, the 2020 realities couldn’t but have taken a toll on their ad revenue flow. Now when…
What Brand Safety Strategies Will Look Like in 2021
2020 has been all about bad news. Consequently, the problem with keyword blacklists has turned into a nightmare for many publishers.
Seizing Monetization Opportunities for News-Related Editorial Inventory
Unlike some analysts previously presumed, the amount of readers’ trust in news outlets remains solid, to say the least. And this is where marketers’ money should be pouring.