Insights

European Digital Ad Market in Focus: What you Should Know & Why

The European digital advertising market is growing steadily, in spite of the ongoing pandemic. And it’s time to embrace this trend, if you still haven’t.

Insights, Tips

Online Video Ad Formats You Can’t Ignore in Q3 – Q4 2021

With Q3 being right around the corner, it’s time to dive into some of the trendiest online video ad formats for H2 2021.

Insights, Tips

Why & When to Implement Ads.cert

While most digital ad standards grow gradually more adopted with time, the ads.cert market-wide implementation is lagging behind. Will the situation improve in 2021?

Insights

3 Online Video Advertising Trends for H2 2021

As the Q1 2021 online video advertising market results are in, it’s time to share forecasts on the key industry trends for Q3 and Q4 of 2021. As far as…

Insights, Tips

What is SIMID and How it Benefits Online Video Advertising

The fact is, VPAID is to be deprecated. And it’s time to get a grip around its replacements.

Insights, Tips

Why & How to Implement Buyers.json

Following the success of ads.txt and sellers.json, aimed at achieving greater transparency across the supply chain, IAB Tech Lab has recently introduced a new initiative – buyers.json. Let’s see what…