Insights, Tips

Why & How to Implement Seller Defined Audiences

The deprecation of third-party cookies is getting closer, and since the final release of the IAB Tech Lab’s SDA is already live, it’s time to get a grip around it.

Insights

On the Verge of Global Changes: Key Digital Trends to Track in H2 2022

2022 is quickly becoming the year of global changes, and these go way beyond the recent online tech market turmoil and the expected launch of Google’s optimized pricing.

Insights

Online Video Ad Standards to Uphold in 2022

Given the significant amounts of fraud still spread across the digital video ad ecosystem, specifically in the programmatic and CTV segments, it’s crucial to uphold the key ad standards in…

Insights, Tips

Trendy Online Video Ad Formats for Q3 & Q4 2022

Even though many digital businesses are still assessing the effectiveness of their online advertising activities in Q1 2022, some of the major video ad trends for H2 2022 are already…

Insights, Tips

Revenue Acquisition Tactics News Publishers Can’t Ignore in 2022

Undoubtedly, 2022 has started as yet another turbulent year.  And since the current event dynamics has boosted the demand for quality editorial content in the news segment, it’s time that…

Insights, Tips

How to Boost In-app Video Ad Revenue in 2022

Monetizing in-app inventory with video ads has been one of the lucrative strategies for mobile app publishers working both in the free and freemium segments. Will this trend stick in…