The fact is, VPAID is to be deprecated. And it’s time to get a grip around its replacements.

Following the success of ads.txt and sellers.json, aimed at achieving greater transparency across the supply chain, IAB Tech Lab has recently introduced a new initiative – buyers.json. Let’s see what…

With digital video advertising undergoing its exponential growth over the past decade, the industry prospects are nothing short of optimistic, especially in the outstream segment.

Building trusted partnerships with readers and Demand partners in 2021 is as crucial as ever for publishers of editorial inventory, which is why the relatively new trust.txt initiative is gaining…

While launching online video ad campaigns using an ad server may seem a super-fast task to handle, the process includes a far broader scope of aspects than one may imagine. …

While СTV advertising remains one of the accelerating trends on the global online video ad market, the niche is continuously undergoing evolutionary changes. Namely, as the analysts predict, 2021 is…