Insights, Tips

Optimizing Publishers’ Monetization Strategies for Increased Revenue

With digital video advertising undergoing its exponential growth over the past decade, the industry prospects are nothing short of optimistic, especially in the outstream segment.

Insights, Tips

Why and How to Implement trust.txt

Building trusted partnerships with readers and Demand partners in 2021 is as crucial as ever for publishers of editorial inventory, which is why the relatively new trust.txt initiative is gaining…

Insights

How to Streamline Online Video Ad Campaign Setup & Launch

While launching online video ad campaigns using an ad server may seem a super-fast task to handle, the process includes a far broader scope of aspects than one may imagine. …

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CTV Advertising Standards to Uphold in 2021

While СTV advertising remains one of the accelerating trends on the global online video ad market, the niche is continuously undergoing evolutionary changes. Namely, as the analysts predict, 2021 is…

Insights, Tips

[Guide] Unlocking Incremental Value of Digital Video Ad Impressions

While digital video advertising remains perhaps the hottest niche for publishers of editorial content, the 2020 realities couldn’t but have taken a toll on their ad revenue flow. Now when…

Insights, Tips

Digital Video Ad Tech Standards to Adopt in 2021

2021 is most likely to be the year of the increasing standardization across the global digital video ad tech industry, and it’s time you prepare for action.