Insights, News

MWC 2018: Key Observations & Takeaways

Mobile World Congress 2018 has been, obviously, a spectacular event in the mobile tech world!   For the entire four days from February 26 till March 1, 2018 Barcelona has…

Insights, Tips

[Guide] Key Metrics for Measuring Video Ad Performance

How well is a video ad campaign performing? What is VTR? Which is more important: VTR or CTR? Learn everything you need to know about digital video advertising KPIs and…

Insights, Tips

[Guide] How to Smoothly Migrate Website from HTTP to HTTPS

Looks like 2018 won’t be either a boring or an easy year for publishers, seeking for compliance with the latest quality standards, set by Google.


Meet AdPlayer.Pro Team at #MWC18!

AdPlayer.Pro team is heading to Mobile World Congress 2018. Let’s meet up!

Insights, Tips

[Checklist for Publishers] How to Prepare for Chrome Ad Blocker Launch

According to the latest Google updates on Better Ads Initiative, the launch of the Chrome ad blocker is set for February 15, 2018, which, as the experts admit, will affect…

Insights, Tips

The Ultimate Guide to Header Bidding in Video Advertising

Undoubtedly, programmatic has been an enticing ad buying strategy for all parties on the video advertising market for quite a long time now. However, many publishers are still grappling with…

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