Insights, Tips

Seizing Monetization Opportunities for News-Related Editorial Inventory

Unlike some analysts previously presumed, the amount of readers’ trust in news outlets remains solid, to say the least. And this is where marketers’ money should be pouring.

Insights

State of CTV Advertising in 2020

If there’s a digital ad niche winning this year, it’s CTV advertising. However, there’re some serious challenges the market is yet to overcome.

Insights

DMEXCO @home: Key Event Takeaways

This year’s all-virtual DMEXCO @home edition was nothing like the previous events. Yet, it still managed to capture what the online advertising industry lives and breathes today.

Insights

Major Video Ad Serving Trends for Q3 & Q4 2020

The coronavirus pandemic is shifting the entire online advertising landscape on to the new priorities. Similarly, while video ad spend is still on the rise, video ad serving trends are…

Insights

State of Online Video Advertising: Q3 – Q4 2020

The coronavirus crisis has hit the global economy hard. Now that Q3 2020 is already here, however, it looks like online advertising is starting to bounce back, especially in the…

Insights

Five Online Advertising Events to RSVP in Q3 & Q4 2020

Where the pandemic has definitely disrupted the normal flow of things is the event industry. In the digital advertising context, however, while a multitude of conferences & expos have been…

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