CTV Fraud Detection & Prevention: Spotting Bot Traffic in 2026
As CTV fraud grows more sophisticated and AI-driven, fraud detection has emerged as the most critical yet widely overlooked defense mechanism for protecting streaming advertising budgets. For years, the advertising…
Meet AdPlayer.Pro at DMEXCO 2026
The AdPlayer.Pro team is heading to DMEXCO 2026 – we’re excited to be there!
[INFOGRAPHIC] Celebrating 10 Years of Video Ad Tech Innovations
To mark AdPlayer.Pro’s 10th anniversary, we’ve put together an infographic highlighting the key milestones and accomplishments that have shaped our journey over the past decade.
Why & How to Leverage Home Screen CTV Ads in 2026
As CTV advertising continues to evolve, the smart TV home screen is rapidly emerging as one of the most attention-rich and still overlooked ad placements in the connected TV ecosystem.
Why Convergence Is the Hottest Buzzword in Digital Advertising in 2026 & How to Navigate It
As digital businesses are looking for new ways to improve their brand recognition and performance outcomes in 2026, convergence is quickly becoming one of the online ad industry’s most talked-about…
Can Causal AI Bridge Attribution Gaps in Digital Advertising?
In 2026, digital advertising companies are actively moving from correlation-based attribution toward data-driven incrementality. Here’s where Causal AI is taking the central stage.
What You Should Know about CAPI in 2026 (& Why You Should Care)
As the fragmentation of the programmatic advertising industry remains a persistent challenge for many digital businesses, particularly in the CTV ad space, conversion APIs (CAPI) are gaining greater importance in…
State of CTV Advertising in Europe in 2026
As CTV advertising remains one of the strongest drivers of the global digital video ad economy, the sector is also undergoing accelerated growth in Europe. Here are the main trends…
Why & How to Prepare for Microsoft’s Prebid Cache Shutdown
With the scheduled deprecation date for Microsoft’s public Prebid cache service approaching, it’s high time that publishers prepare for the shutdown.
Major Ad Events to Attend in Q2 – Q4 2026
The AdPlayer.Pro team explores some of the major ad expos and conferences worth attending in Q2 – Q4 2026. Traditionally, some of the biggest events in the digital advertising industry…