The European digital advertising market is growing steadily, in spite of the ongoing pandemic. And it’s time to embrace this trend, if you still haven’t.

With Q3 being right around the corner, it’s time to dive into some of the trendiest online video ad formats for H2 2021.

While most digital ad standards grow gradually more adopted with time, the ads.cert market-wide implementation is lagging behind. Will the situation improve in 2021?

As the Q1 2021 online video advertising market results are in, it’s time to share forecasts on the key industry trends for Q3 and Q4 of 2021. As far as…

The fact is, VPAID is to be deprecated. And it’s time to get a grip around its replacements.

Following the success of ads.txt and sellers.json, aimed at achieving greater transparency across the supply chain, IAB Tech Lab has recently introduced a new initiative – buyers.json. Let’s see what…