Insights, Tips

Publisher Opportunity with Connected TV Ads

As many experts presume, CTV advertising will remain at the forefront of the global digital video ad market within the upcoming years. However, many publishers haven’t got a clear understanding…

Insights, Tips

Advertiser Guide: How to Make the Most of Your Native Video Ads

Over the past few years, native video ads have proven their effectiveness for capturing viewer’s attention and fostering relationships between a brand and its target customers.

Insights, Tips

Publisher Guide: How to Increase Website Ad Revenue using a Video Ad Player

While video advertising remains perhaps the most lucrative niche for publishers in 2018, the market is only likely to grow further in the upcoming years.

Insights, News

MWC 2018: Key Observations & Takeaways

Mobile World Congress 2018 has been, obviously, a spectacular event in the mobile tech world!   For the entire four days from February 26 till March 1, 2018 Barcelona has…

Insights, Tips

[Guide] Key Metrics for Measuring Video Ad Performance

How well is a video ad campaign performing? What is VTR? Which is more important: VTR or CTR? Learn everything you need to know about digital video advertising KPIs and…

Insights, Tips

[Guide] How to Smoothly Migrate Website from HTTP to HTTPS

Looks like 2018 won’t be either a boring or an easy year for publishers, seeking for compliance with the latest quality standards, set by Google.

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