Insights, Tips

Why & How to Use Automated Supply Chain Validation

Following multiple cases of fraud involving improper maintenance of ads.txt, IAB Tech Lab has taken a step forward to streamline regular validation of publishers’ (app)ads.txt files – using the automated…

Insights

State of Contextual Video Advertising in 2021

Even though Google has postponed the deprecation of third-party cookies in Chrome until late 2023, the online ad industry still needs to continue putting its efforts in finding possible alternatives…

Insights, Tips

Social Video Advertising in 2021: Current Trends & Pro Tips

Quite predictably, the social video advertising industry has been undergoing a continuous boom in 2019-2021. Are you keeping up with the pace? 

Insights

What Digital Video Advertising Be Like in 2024

One thing is clear, video will keep its top positions on the digital advertising market by 2024. What’s a little less obvious, is what exactly the industry will transform into…

Insights

European Digital Ad Market in Focus: What you Should Know & Why

The European digital advertising market is growing steadily, in spite of the ongoing pandemic. And it’s time to embrace this trend, if you still haven’t.

Insights, Tips

Online Video Ad Formats You Can’t Ignore in Q3 – Q4 2021

With Q3 being right around the corner, it’s time to dive into some of the trendiest online video ad formats for H2 2021.