Insights, Tips

2020 Holiday Shopping Trends to Watch for in Digital Advertising

The 2020 Holiday shopping season is approaching fast, and it’s time that marketers re-evaluate their customer acquisition strategy to achieve lasting results.

Insights

[INFOGRAPHIC] 2021 Online Video Advertising Trends

2020 is heading to its end, and it’s time to take a closer look at some of the key trends that will be shaping the online video advertising industry next…

Insights, Tips

Seizing Monetization Opportunities for News-Related Editorial Inventory

Unlike some analysts previously presumed, the amount of readers’ trust in news outlets remains solid, to say the least. And this is where marketers’ money should be pouring.

Insights

State of CTV Advertising in 2020

If there’s a digital ad niche winning this year, it’s CTV advertising. However, there’re some serious challenges the market is yet to overcome.

Insights

DMEXCO @home: Key Event Takeaways

This year’s all-virtual DMEXCO @home edition was nothing like the previous events. Yet, it still managed to capture what the online advertising industry lives and breathes today.

Insights

Major Video Ad Serving Trends for Q3 & Q4 2020

The coronavirus pandemic is shifting the entire online advertising landscape on to the new priorities. Similarly, while video ad spend is still on the rise, video ad serving trends are…