Insights

State of Online Video Advertising: Q3 – Q4 2020

The coronavirus crisis has hit the global economy hard. Now that Q3 2020 is already here, however, it looks like online advertising is starting to bounce back, especially in the…

Insights

Five Online Advertising Events to RSVP in Q3 & Q4 2020

Where the pandemic has definitely disrupted the normal flow of things is the event industry. In the digital advertising context, however, while a multitude of conferences & expos have been…

Insights, Tips

How to Prepare for Chrome’s Heavy Ads Blocker Launch

Just recently Google has announced it’s beginning to block resource-heavy ads in Chrome web-browser in late August of 2020. Here’s what you need to know about “Heavy Ad Intervention” and…

Insights, Tips

Keys to Effective Monetization of Editorial Content in 2020

2020 has hit many publishers hard. Nonetheless, there are ways to re-group and minimize the damage. 

Insights, Tips

Guide to Duration Weighting in Digital Video Advertising

The concept of duration-weighted video impressions is scheduled to become somewhat a unified standard for valuing TV and digital video advertising exposure in January, 2021, and it’s time to get…

Insights, Tips

Keys to Actionable Metrics Measurement in Online Video Advertising

Video advertising remains one of the most lucrative niches for brands and publishers, which the record-growing ad spending proves. However, each company’s view on their campaign success may differ, depending…

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