Insights, Tips

[Checklist for Publishers] How to Prepare for Chrome Ad Blocker Launch

According to the latest Google updates on Better Ads Initiative, the launch of the Chrome ad blocker is set for February 15, 2018, which, as the experts admit, will affect…

Insights, Tips

The Ultimate Guide to Header Bidding in Video Advertising

Undoubtedly, programmatic has been an enticing ad buying strategy for all parties on the video advertising market for quite a long time now. However, many publishers are still grappling with…

Insights, Tips

Advertiser Guide: How to Build Trust and Improve Brand Safety

The brouhaha over brand safety in video advertising has been increasingly growing in the last 12 months, and now it seems to have reached the peak. So what’s the fuss…

Tips

Publisher Guide: Why and How to Implement /ads.txt

The hype around IAB /ads.txt initiative is on. And even though its adoption might still lag, the biggest digital ad market players have already declared their support. Since the ads.txt…

Insights

[INFOGRAPHIC] Video Advertising Trends to Watch Out for in 2018

2017 is coming to an end… Wondering what will the global video advertising landscape look like next year? Well, we’ve got some stunning forecasts to share. Discover the hottest video…

Insights

Viewability: Fresh Look on #1 Video Ad KPI

Ever since the global currency shift from served to viewable ad impressions half the decade ago, much effort has been invested in improving the viewability of ad units.   In…

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