The coronavirus crisis has hit the global economy hard. Now that Q3 2020 is already here, however, it looks like online advertising is starting to bounce back, especially in the…

Where the pandemic has definitely disrupted the normal flow of things is the event industry. In the digital advertising context, however, while a multitude of conferences & expos have been…

Just recently Google has announced it’s beginning to block resource-heavy ads in Chrome web-browser in late August of 2020. Here’s what you need to know about “Heavy Ad Intervention” and…

2020 has hit many publishers hard. Nonetheless, there are ways to re-group and minimize the damage. 

The concept of duration-weighted video impressions is scheduled to become somewhat a unified standard for valuing TV and digital video advertising exposure in January, 2021, and it’s time to get…

Video advertising remains one of the most lucrative niches for brands and publishers, which the record-growing ad spending proves. However, each company’s view on their campaign success may differ, depending…