Effective Publisher Revenue Strategies for 2025
In uncertain times like now, digital publishers are in constant search of new strategies, which would ensure satisfactory revenue outcomes. Here are several of them worth considering for 2025.
DMEXCO 2024: Observations & Takeaways
DMEXCO 2024 has been a truly spectacular event! Now that the two days of expo & conference are over, the AdPlayer.Pro team shares their key observations and takeaways from it.
IBC 2024: Key Takeaways
IBC 2024 has been a blast! The AdPlayer.Pro team attended the event and are happy to share their takeaways from it.
Meet AdPlayer.Pro at DMEXCO 2024
AdPlayer.Pro will be exhibiting at the upcoming DMEXCO 2024 – come & meet us at Booth C-056 in Hall 6.1!
Meet AdPlayer.Pro at IBC2024
The AdPlayer.Pro team will be attending IBC Amsterdam 2024 – let’s meet!
DSA in Full Force: How to Adjust Publisher Strategies in the EU in 2024
As the EU’s Digital Services Act comes into force in 2024, it’s time that publishers recheck and adjust their content & advertising practices in order to ensure their compliance with…
Four Ad Events to RSVP in Q3 & Q4 2024
Undoubtedly, the second half of 2024 is likely to become yet another hot season of world-famous ad events. Here are some of those, worth RSVPing to.
In-app Video Advertising in 2024: Best Practices & Pro Tips
As the volume of video ad spend in mobile apps reaches new heights in 2024, the importance of maximizing in-app ad yield is growing, accordingly. Here are a few practical…
State of Retail Media Advertising in 2024: Standardization Is on the Way
Even though advertisers have been willing to pour millions of dollars into the retail media over the past years, standardization has never been the strongest side of the niche. Well,…
Will Google’s Privacy Sandbox Destroy Video Advertising as We Know It?
As the heated discussions between Google and vs. third-party online ad vendors continue, the industry as a whole begins to question whether Privacy Sandbox will destroy the digital video ad…