What’s in a Name? Outstream vs. Instream Video Ads in 2023
The AdPlayer.Pro team takes a closer look at the current challenges in the outstream vs. instream video advertising labeling, and its future perspectives.
Online Advertising Formats to Benefit from in 2023
In spite of the economic downturn, it’s possible to maximize online ad campaign results in 2023, in case you’re working with the right ad formats. Here are some of them…
Publishers’ Checklist: How to Sustain Ad Revenue Growth in 2023
Even though analysts forecast an uneasy year for publishers of editorial inventory in terms of ad revenue acquisition, things are never as bad as they seem. Here’s how to make…
Publisher Guide: How to Grow Ad Revenue during the 2022 Winter Holiday Season
The 2022 Holiday season is approaching so fast, that some publishers may find themselves flustered, aiming to ensure they’re fully prepared for the peak advertising activities. Here are a few…
Trendy Online Video Ad Formats for Q3 & Q4 2022
Even though many digital businesses are still assessing the effectiveness of their online advertising activities in Q1 2022, some of the major video ad trends for H2 2022 are already…
Revenue Acquisition Tactics News Publishers Can’t Ignore in 2022
Undoubtedly, 2022 has started as yet another turbulent year. And since the current event dynamics has boosted the demand for quality editorial content in the news segment, it’s time that…
How to Boost In-app Video Ad Revenue in 2022
Monetizing in-app inventory with video ads has been one of the lucrative strategies for mobile app publishers working both in the free and freemium segments. Will this trend stick in…
How to Monetize Editorial Inventory in 2022: H1 Trends
2022 has just begun, and things are looking up for publishers of editorial inventory, at least for those ready to embrace this year’s existing and new monetization opportunities.
How to Increase Video Ad Revenue During the 2021 Holiday Season
As most experts’ expectations for the 2021 Holiday shopping season are growing increasingly optimistic, it’s time that publishers take leverage of the relevant ad revenue opportunities.
Evolution of Digital Video Advertising in 2016 – 2021
The second part of a special series “Five years of AdPlayer.Pro in Review” outlines the key milestones in the evolution of the global digital video advertising industry in 2016 –…