Decisive Publisher Monetization Strategies for 2025
As the year unfolds in the unprecedented whirl of challenges, digital publishers are searching for ways to make the most of existing monetization opportunities, particularly in the video niche. Here…
Will Google’s Privacy Sandbox Destroy Video Advertising as We Know It?
As the heated discussions between Google and vs. third-party online ad vendors continue, the industry as a whole begins to question whether Privacy Sandbox will destroy the digital video ad…
[INFOGRAPHIC] 2024 Digital Video Advertising Trends
2024 is approaching fast, and it’s time to dive into the key digital video advertising trends that will be shaping the market next year.
Effective Revenue Strategies for Retail Media Publishers in 2023
The retail media boom started several years ago, and it’s here to stay. But how does it affect publishers’ revenue in the niche in 2023?
What’s in a Name? Outstream vs. Instream Video Ads in 2023
The AdPlayer.Pro team takes a closer look at the current challenges in the outstream vs. instream video advertising labeling, and its future perspectives.
Online Advertising Formats to Benefit from in 2023
In spite of the economic downturn, it’s possible to maximize online ad campaign results in 2023, in case you’re working with the right ad formats. Here are some of them…
Publishers’ Checklist: How to Sustain Ad Revenue Growth in 2023
Even though analysts forecast an uneasy year for publishers of editorial inventory in terms of ad revenue acquisition, things are never as bad as they seem. Here’s how to make…
Publisher Guide: How to Grow Ad Revenue during the 2022 Winter Holiday Season
The 2022 Holiday season is approaching so fast, that some publishers may find themselves flustered, aiming to ensure they’re fully prepared for the peak advertising activities. Here are a few…
Trendy Online Video Ad Formats for Q3 & Q4 2022
Even though many digital businesses are still assessing the effectiveness of their online advertising activities in Q1 2022, some of the major video ad trends for H2 2022 are already…
Revenue Acquisition Tactics News Publishers Can’t Ignore in 2022
Undoubtedly, 2022 has started as yet another turbulent year. And since the current event dynamics has boosted the demand for quality editorial content in the news segment, it’s time that…