Why & How to Implement Seller Defined Audiences
The deprecation of third-party cookies is getting closer, and since the final release of the IAB Tech Lab’s SDA is already live, it’s time to get a grip around it.
Online Video Ad Standards to Uphold in 2022
Given the significant amounts of fraud still spread across the digital video ad ecosystem, specifically in the programmatic and CTV segments, it’s crucial to uphold the key ad standards in…
Why & How to Implement SCID
Aiming to ensure higher transparency across the programmatic supply chain, IAB Tech Lab has introduced the new tech specification – SCID. See why & how you should implement it.
European Digital Ad Market in Focus: What you Should Know & Why
The European digital advertising market is growing steadily, in spite of the ongoing pandemic. And it’s time to embrace this trend, if you still haven’t.
What is SIMID and How it Benefits Online Video Advertising
The fact is, VPAID is to be deprecated. And it’s time to get a grip around its replacements.
Why & How to Implement Buyers.json
Following the success of ads.txt and sellers.json, aimed at achieving greater transparency across the supply chain, IAB Tech Lab has recently introduced a new initiative – buyers.json. Let’s see what…
CTV Advertising Standards to Uphold in 2021
While СTV advertising remains one of the accelerating trends on the global online video ad market, the niche is continuously undergoing evolutionary changes. Namely, as the analysts predict, 2021 is…
Digital Video Ad Tech Standards to Adopt in 2021
2021 is most likely to be the year of the increasing standardization across the global digital video ad tech industry, and it’s time you prepare for action.
Why and How You Should Implement OM Web Video SDK
As initially forecasted, IAB Tech Lab released Open Measurement SDK for Web Video in the middle of December 2020. Now’s the time to get down to its implementation.
Why & How to Implement Open Measurement SDK
The global adoption of Open Measurement SDK in mobile video advertising is finally gaining track. Now’s the time to get a grip.