How to Streamline Video Header Bidding Setup in 2024
As video header bidding keeps its paramount importance in digital advertising in 2024, the accurate tech implementation grows more crucial than ever – here’s how to streamline it.
Welcome to the Cookieless Era: How Publishers Can Adapt to Third-party Cookie Phase-Out in 2024
As Google begins phasing out third-party cookies in Chrome in January 2024, digital publishers face the increasingly growing urgency to ensure their steady ad revenue streams in the post-cookies era.
State of Online Advertising in Europe in 2022
Following a visible bounce-back in 2021, the online advertising industry boom in Europe is slowing down in 2022, fueled by some serious challenges and uncertainties. Yet the market resilience in…
How to Boost In-app Video Ad Revenue in 2022
Monetizing in-app inventory with video ads has been one of the lucrative strategies for mobile app publishers working both in the free and freemium segments. Will this trend stick in…
2022 Programmatic Video Advertising Trends
With the global programmatic video advertising industry being further on the rise in 2022, it’s time to embrace and take leverage from the hottest trends in the niche.
Why & How to Implement ID-sources.json
Aiming to ensure online ad businesses are better equipped in the post-cookies world, in October 2021 IAB Tech Lab introduced its new tech specification, id-sources.json. Here’s what you need to…
How to Fine-Tune a Monetization Strategy in Q4 2021: Pro Tips
While the digital advertising industry has been undergoing some last-minute shake ups prior to the start of the 2021 Holiday shopping season, publishers have been all ears on how it…
Why & How to Implement SCID
Aiming to ensure higher transparency across the programmatic supply chain, IAB Tech Lab has introduced the new tech specification – SCID. See why & how you should implement it.
Why & How to Use Automated Supply Chain Validation
Following multiple cases of fraud involving improper maintenance of ads.txt, IAB Tech Lab has taken a step forward to streamline regular validation of publishers’ (app)ads.txt files – using the automated…
Why & When to Implement Ads.cert
While most digital ad standards grow gradually more adopted with time, the ads.cert market-wide implementation is lagging behind. Will the situation improve in 2021?