Striving for New Horizons: Inside the IAB Standardization Playbook for 2025 and Beyond
As 2025 kicks off with a wide array of new ad tech initiatives, particularly developed by the IAB working groups, here’s what digital businesses need to pay closer attention to…
[INFOGRAPHIC] 2025 Online Video Ad Trends
2025 is almost here, and it’s time to uncover major trends that will be shaping the global online video advertising landscape in the next 12 months.
DMEXCO 2024: Observations & Takeaways
DMEXCO 2024 has been a truly spectacular event! Now that the two days of expo & conference are over, the AdPlayer.Pro team shares their key observations and takeaways from it.
State of Retail Media Advertising in 2024: Standardization Is on the Way
Even though advertisers have been willing to pour millions of dollars into the retail media over the past years, standardization has never been the strongest side of the niche. Well,…
[INFOGRAPHIC] 2024 Digital Video Advertising Trends
2024 is approaching fast, and it’s time to dive into the key digital video advertising trends that will be shaping the market next year.
DMEXCO 2023: Observations & Takeaways
The AdPlayer.Pro team share their insights and key takeaways from the DMEXCO 2023 expo & conference in Cologne, Germany.
Effective Revenue Strategies for Retail Media Publishers in 2023
The retail media boom started several years ago, and it’s here to stay. But how does it affect publishers’ revenue in the niche in 2023?
OMR 2023: Key Observations & Takeaways
This year’s OMR Festival was, undoubtedly, a huge success! Now that the two-day expo & conference is over, the AdPlayer.Pro team shares its key takeaways from the event.
[INFOGRAPHIC] 2023 Online Video Advertising Trends
2023 is getting closer, and it’s time to take a closer look at the major online video advertising trends that will be shaping the industry next year.
Publisher Guide: How to Grow Ad Revenue during the 2022 Winter Holiday Season
The 2022 Holiday season is approaching so fast, that some publishers may find themselves flustered, aiming to ensure they’re fully prepared for the peak advertising activities. Here are a few…