Generative AI Era is Here: How Publishers Can Fight Back & Adapt
The era of generative AI technologies has begun, and it’s time that editorial content creators adapt to the new realities.
DMEXCO 2023: Observations & Takeaways
The AdPlayer.Pro team share their insights and key takeaways from the DMEXCO 2023 expo & conference in Cologne, Germany.
Why & How to Use a Video Stream Tester
Running the flawless live streams is crucial for publishers and creators, whether they’re integrating sponsored content and other ad placements, or monetizing them differently. And this where using a stream…
Why & How to Improve Sustainability in Online Advertising in 2023
As sustainability is getting more prominence in the online ad industry, it’s high time for digital businesses to step up and invest more practical efforts in this field. Let’s see…
Affiliate World Europe 2023: Key Takeaways
Long story short: AWE 2023 has been a blast! Now that the event is over, it’s time to recall some of the key takeaways from it. Since its debut in…
Effective Revenue Strategies for Retail Media Publishers in 2023
The retail media boom started several years ago, and it’s here to stay. But how does it affect publishers’ revenue in the niche in 2023?
OMR 2023: Key Observations & Takeaways
This year’s OMR Festival was, undoubtedly, a huge success! Now that the two-day expo & conference is over, the AdPlayer.Pro team shares its key takeaways from the event.
What’s in a Name? Outstream vs. Instream Video Ads in 2023
The AdPlayer.Pro team takes a closer look at the current challenges in the outstream vs. instream video advertising labeling, and its future perspectives.
Online Advertising Formats to Benefit from in 2023
In spite of the economic downturn, it’s possible to maximize online ad campaign results in 2023, in case you’re working with the right ad formats. Here are some of them…
Publishers’ Checklist: How to Sustain Ad Revenue Growth in 2023
Even though analysts forecast an uneasy year for publishers of editorial inventory in terms of ad revenue acquisition, things are never as bad as they seem. Here’s how to make…