2020 Holiday Shopping Trends to Watch for in Digital Advertising
The 2020 Holiday shopping season is approaching fast, and it’s time that marketers re-evaluate their customer acquisition strategy to achieve lasting results.
[INFOGRAPHIC] 2021 Online Video Advertising Trends
2020 is heading to its end, and it’s time to take a closer look at some of the key trends that will be shaping the online video advertising industry next…
Seizing Monetization Opportunities for News-Related Editorial Inventory
Unlike some analysts previously presumed, the amount of readers’ trust in news outlets remains solid, to say the least. And this is where marketers’ money should be pouring.
Five Online Advertising Events to RSVP in Q3 & Q4 2020
Where the pandemic has definitely disrupted the normal flow of things is the event industry. In the digital advertising context, however, while a multitude of conferences & expos have been…
How to Prepare for Chrome’s Heavy Ads Blocker Launch
Just recently Google has announced it’s beginning to block resource-heavy ads in Chrome web-browser in late August of 2020. Here’s what you need to know about “Heavy Ad Intervention” and…
Keys to Effective Monetization of Editorial Content in 2020
2020 has hit many publishers hard. Nonetheless, there are ways to re-group and minimize the damage.