[INFOGRAPHIC] AdPlayer.Pro: 2020 in Review
2020 is approaching its end. Let’s look back at some of this year’s major highlights at AdPlayer.Pro.
Why & How to Implement Open Measurement SDK
The global adoption of Open Measurement SDK in mobile video advertising is finally gaining track. Now’s the time to get a grip.
2020 Holiday Shopping Trends to Watch for in Digital Advertising
The 2020 Holiday shopping season is approaching fast, and it’s time that marketers re-evaluate their customer acquisition strategy to achieve lasting results.
[INFOGRAPHIC] 2021 Online Video Advertising Trends
2020 is heading to its end, and it’s time to take a closer look at some of the key trends that will be shaping the online video advertising industry next…
Seizing Monetization Opportunities for News-Related Editorial Inventory
Unlike some analysts previously presumed, the amount of readers’ trust in news outlets remains solid, to say the least. And this is where marketers’ money should be pouring.
State of CTV Advertising in 2020
If there’s a digital ad niche winning this year, it’s CTV advertising. However, there’re some serious challenges the market is yet to overcome.
DMEXCO @home: Key Event Takeaways
This year’s all-virtual DMEXCO @home edition was nothing like the previous events. Yet, it still managed to capture what the online advertising industry lives and breathes today.
Major Video Ad Serving Trends for Q3 & Q4 2020
The coronavirus pandemic is shifting the entire online advertising landscape on to the new priorities. Similarly, while video ad spend is still on the rise, video ad serving trends are…
State of Online Video Advertising: Q3 – Q4 2020
The coronavirus crisis has hit the global economy hard. Now that Q3 2020 is already here, however, it looks like online advertising is starting to bounce back, especially in the…
Five Online Advertising Events to RSVP in Q3 & Q4 2020
Where the pandemic has definitely disrupted the normal flow of things is the event industry. In the digital advertising context, however, while a multitude of conferences & expos have been…