Advertiser Guide: How to Build Trust and Improve Brand Safety
The brouhaha over brand safety in video advertising has been increasingly growing in the last 12 months, and now it seems to have reached the peak. So what’s the fuss…
Publisher Guide: Why and How to Implement /ads.txt
The hype around IAB /ads.txt initiative is on. And even though its adoption might still lag, the biggest digital ad market players have already declared their support. Since the ads.txt…
Publisher Opportunity With Outstream Ads
Even though the digital advertising industry has been blooming for almost two decades now, the average ad campaign effectiveness still lags. The stats are devastating. According to Forrester, online advertisers wasted…
Understanding Out-Stream Video Advertising
Being still in their infancy, outstream video ads often spark debate among experts on whether they’re “a real game changer”, driving the evolution of a more productive video advertising ecosystem,…