Why & How to Use Automated Supply Chain Validation
Following multiple cases of fraud involving improper maintenance of ads.txt, IAB Tech Lab has taken a step forward to streamline regular validation of publishers’ (app)ads.txt files – using the automated…
Social Video Advertising in 2021: Current Trends & Pro Tips
Quite predictably, the social video advertising industry has been undergoing a continuous boom in 2019-2021. Are you keeping up with the pace?
Online Video Ad Formats You Can’t Ignore in Q3 – Q4 2021
With Q3 being right around the corner, it’s time to dive into some of the trendiest online video ad formats for H2 2021.
What is SIMID and How it Benefits Online Video Advertising
The fact is, VPAID is to be deprecated. And it’s time to get a grip around its replacements.
Optimizing Publishers’ Monetization Strategies for Increased Revenue
With digital video advertising undergoing its exponential growth over the past decade, the industry prospects are nothing short of optimistic, especially in the outstream segment.
[Guide] Unlocking Incremental Value of Digital Video Ad Impressions
While digital video advertising remains perhaps the hottest niche for publishers of editorial content, the 2020 realities couldn’t but have taken a toll on their ad revenue flow. Now when…