Publisher Guide: How to Increase Website Ad Revenue using a Video Ad Player
While video advertising remains perhaps the most lucrative niche for publishers in 2018, the market is only likely to grow further in the upcoming years.
[Guide] Key Metrics for Measuring Video Ad Performance
How well is a video ad campaign performing? What is VTR? Which is more important: VTR or CTR? Learn everything you need to know about digital video advertising KPIs and…
[Guide] How to Smoothly Migrate Website from HTTP to HTTPS
Looks like 2018 won’t be either a boring or an easy year for publishers, seeking for compliance with the latest quality standards, set by Google.
[Checklist for Publishers] How to Prepare for Chrome Ad Blocker Launch
According to the latest Google updates on Better Ads Initiative, the launch of the Chrome ad blocker is set for February 15, 2018, which, as the experts admit, will affect…
The Ultimate Guide to Header Bidding in Video Advertising
Undoubtedly, programmatic has been an enticing ad buying strategy for all parties on the video advertising market for quite a long time now. However, many publishers are still grappling with…
Advertiser Guide: How to Build Trust and Improve Brand Safety
The brouhaha over brand safety in video advertising has been increasingly growing in the last 12 months, and now it seems to have reached the peak. So what’s the fuss…
Publisher Guide: Why and How to Implement /ads.txt
The hype around IAB /ads.txt initiative is on. And even though its adoption might still lag, the biggest digital ad market players have already declared their support. Since the ads.txt…