Keys to Actionable Metrics Measurement in Online Video Advertising
Video advertising remains one of the most lucrative niches for brands and publishers, which the record-growing ad spending proves. However, each company’s view on their campaign success may differ, depending…
Why & How to Achieve Programmatic Supply Chain Transparency
Even though the programmatic approach to media buying emerged back in the 1990s, it wasn’t until the end of 2000s when the concept actually became “the new hit” in digital…
What is Sellers.json & How it Benefits the Online Ad Industry
While ads.txt has become a successful and widely supported initiative in the online advertising industry, it was just a part of a larger global effort to mitigate advertising fraud.
What is App-Ads.txt & How to Implement It
Whereas Ads.txt has grown widely adopted over the past few years, App-Ads.txt hasn’t become mainstream yet. However, the recent surge in its implementation suggests it’s time to get a grip.
Keys to Effective Video Ad Performance Measurement in 2019
When it comes to video advertising, viewability has always been somewhat the baseline expectation for ad creatives and a key staple of the overall video ad effectiveness.
[INFOGRAPHIC] 2019 Video Advertising Trends
As the 2018 Holiday season is kicking into high gear, it’s time to highlight some of the hottest online video advertising trends to watch out for in 2019.
Three Reasons to Adopt Outstream Video Ads in your Mobile App
As the released Q3, 2018 digital ad reports unveil, mobile advertising continues its steady increase, and the trend is only accelerating.
How to Monetize a Website with Rewarded Video Ads
Over the past few years, the massive creative shift towards mobile video has fueled the development of brand-new video ad formats, like rewarded video ads, for instance, which have become…
Publisher Opportunity with Connected TV Ads
As many experts presume, CTV advertising will remain at the forefront of the global digital video ad market within the upcoming years. However, many publishers haven’t got a clear understanding…
Advertiser Guide: How to Make the Most of Your Native Video Ads
Over the past few years, native video ads have proven their effectiveness for capturing viewer’s attention and fostering relationships between a brand and its target customers.