What is SIMID and How it Benefits Online Video Advertising
The fact is, VPAID is to be deprecated. And it’s time to get a grip around its replacements.
Optimizing Publishers’ Monetization Strategies for Increased Revenue
With digital video advertising undergoing its exponential growth over the past decade, the industry prospects are nothing short of optimistic, especially in the outstream segment.
[Guide] Unlocking Incremental Value of Digital Video Ad Impressions
While digital video advertising remains perhaps the hottest niche for publishers of editorial content, the 2020 realities couldn’t but have taken a toll on their ad revenue flow. Now when…
What Brand Safety Strategies Will Look Like in 2021
2020 has been all about bad news. Consequently, the problem with keyword blacklists has turned into a nightmare for many publishers.
2020 Holiday Shopping Trends to Watch for in Digital Advertising
The 2020 Holiday shopping season is approaching fast, and it’s time that marketers re-evaluate their customer acquisition strategy to achieve lasting results.