Revenue Acquisition Tactics News Publishers Can’t Ignore in 2022
Undoubtedly, 2022 has started as yet another turbulent year. And since the current event dynamics has boosted the demand for quality editorial content in the news segment, it’s time that…
How to Boost In-app Video Ad Revenue in 2022
Monetizing in-app inventory with video ads has been one of the lucrative strategies for mobile app publishers working both in the free and freemium segments. Will this trend stick in…
Four Social Video Advertising Trends for 2022
In their guest post, the Envato team experts outline some of the key social video advertising trends for 2022, and how brands can leverage these.
How to Monetize Editorial Inventory in 2022: H1 Trends
2022 has just begun, and things are looking up for publishers of editorial inventory, at least for those ready to embrace this year’s existing and new monetization opportunities.
Why & How to Implement ID-sources.json
Aiming to ensure online ad businesses are better equipped in the post-cookies world, in October 2021 IAB Tech Lab introduced its new tech specification, id-sources.json. Here’s what you need to…
How to Fine-Tune a Monetization Strategy in Q4 2021: Pro Tips
While the digital advertising industry has been undergoing some last-minute shake ups prior to the start of the 2021 Holiday shopping season, publishers have been all ears on how it…
Why & How to Develop an Efficient First-Party Data Strategy
If CTV was the key buzzword in online advertising in 2020, customer data is definitely taking the leading role in 2021, forcing publishers to develop their efficient, data-driven strategies fast.
Key Video Ad Serving Trends for H2 2021
As this year’s Holiday season quickly approaches, it’s high time to take a closer look at some of the key video ad serving trends that will be shaping Q3 and…
Why & How to Implement SCID
Aiming to ensure higher transparency across the programmatic supply chain, IAB Tech Lab has introduced the new tech specification – SCID. See why & how you should implement it.
Digital Advertising Events to Attend in Q3 & Q4 2021
While the online advertising industry managed to bounce back from its short setback in 2020 rather fast, the online ad events niche is coming back to life at a slightly…