Why & How to Develop an Efficient First-Party Data Strategy
If CTV was the key buzzword in online advertising in 2020, customer data is definitely taking the leading role in 2021, forcing publishers to develop their efficient, data-driven strategies fast.
Digital Advertising Events to Attend in Q3 & Q4 2021
While the online advertising industry managed to bounce back from its short setback in 2020 rather fast, the online ad events niche is coming back to life at a slightly…
Why & How to Use Automated Supply Chain Validation
Following multiple cases of fraud involving improper maintenance of ads.txt, IAB Tech Lab has taken a step forward to streamline regular validation of publishers’ (app)ads.txt files – using the automated…
Social Video Advertising in 2021: Current Trends & Pro Tips
Quite predictably, the social video advertising industry has been undergoing a continuous boom in 2019-2021. Are you keeping up with the pace?
Online Video Ad Formats You Can’t Ignore in Q3 – Q4 2021
With Q3 being right around the corner, it’s time to dive into some of the trendiest online video ad formats for H2 2021.
What is SIMID and How it Benefits Online Video Advertising
The fact is, VPAID is to be deprecated. And it’s time to get a grip around its replacements.