Undoubtedly, the second half of 2024 is likely to become yet another hot season of world-famous ad events. Here are some of those, worth RSVPing to.

As the global digital advertising ecosystem is undergoing a series of massive changes (and yes, postponement of third-party cookie deprecation is just one of them), the leading industry events, scheduled for Q3 and Q4 2024, will definitely become the best places to discuss major market trends, exchange insights regarding the future of online advertising and, certainly, connect with existing and potential business partners. 

The AdPlayer.Pro team has curated a shortlist of the top four ad conferences & expos, worth attending in H2 2024. 


July 02 – 04, 2024, London

Just when the buzz around this year’s Cannes Lions dies down a bit, it’ll be the time for another busy and bold summer marketing festival – the annual MAD//FEST event in London. 

In 2024, the 7th edition of the festival will take place at the new site, will bring together 15,000+ top brands & agencies, and host the globally famous speakers from L`Oreal, Pepsico, Puma, and many more at 8 stages, including the well-known Female Leaders’ Club.

The three-day event will enable visitors to connect and collaborate with market leaders, tech pioneers, get inspired by creative ideas and have a lot of fun enjoying various live challenges and other entertainment options, available on-site.

The individual ticket price is 995 GBP, with the fee & tax amount varying, depending on whether one’s making a purchase from the UK (+234.97 GBP Fee & Tax), or from outside of the country (+30.03 GBP Fee).

For more information about MAD//Fest 2024, please visit https://www.madfestlondon.com/.

IBC 2024

September 13 – 16, 2024, Amsterdam

This year’s autumn event season will begin with the globally-known IBC Convention, annually taking place in Amsterdam. The four-day expo & conference will bring together over 1,200 exhibitors and 40,000 content owners, broadcasters and service providers across the 14 innovation halls to discuss & discover the hottest trends in the global media & broadcast market, and unlock newly-emerging collaboration & partnership opportunities. 

Some of the key themed tracks at IAB 2024 will include:

  • advertising tech;
  • AI-based solutions;
  • cloud tech;
  • immersive tech;
  • OTT, CTV & streaming, and much more.

Individual visitor passes for IBC 2024 are free.

Learn more about IBC 2024 at https://show.ibc.org.


September 18 – 19, 2024, Cologne

As usual, the annual DMEXCO expo & conference in Cologne, Germany will become the center point for connecting with digital marketing & advertising professionals from across the globe, exchanging ideas and building new business relationships across the several themed expo halls. 

As announced, the conference will feature 800+ speakers at 14 stages, with the first-ever CMO Summit gathering top marketing decision-makers to discuss major topics and trends shaping the industry, from AI and data analytics to corporate branding, sustainability and many more. 

In addition, DMEXCO 2024 will offer a vast array of opportunities to gain practical knowledge and experience in mobile marketing, international SEO, digital ad setup, etc. by taking part in a variety of workshops and masterclasses.

The price of visitor passes for DMEXCO 2024 starts at 219 EUR.

For more details about the upcoming DMEXCO 2024, please visit https://dmexco.com/.

Programmatic I/O 

September 24 – 25, 2024, New York City, NY

The annual New York’s edition of AdExchanger’s Programmatic I/O, as always, promises digital ad ops professionals to provide incredible networking & educational opportunities over the two days at the end of September 2024. 

This year’s event will include inspiring keynote speeches, insightful panel discussions and workshops, along with numerous networking events, focusing around the key themed tracks, like retail media, CTV advertising and privacy, all designed to help businesses develop the more actionable & effective programmatic advertising strategies.

Individual passes for the upcoming Programmatic I/O, New York are available at 1,595 USD until June 30, 2024, and at 1,995 USD later on.

Learn more about the event program at https://www.adexchanger.com/go/programmatic-i-o-2024-new-york/.