What is SIMID and How it Benefits Online Video Advertising
The fact is, VPAID is to be deprecated. And it’s time to get a grip around its replacements.
How to Streamline Online Video Ad Campaign Setup & Launch
While launching online video ad campaigns using an ad server may seem a super-fast task to handle, the process includes a far broader scope of aspects than one may imagine. …
Why & How to Implement Open Measurement SDK
The global adoption of Open Measurement SDK in mobile video advertising is finally gaining track. Now’s the time to get a grip.
2020 Holiday Shopping Trends to Watch for in Digital Advertising
The 2020 Holiday shopping season is approaching fast, and it’s time that marketers re-evaluate their customer acquisition strategy to achieve lasting results.
[INFOGRAPHIC] 2021 Online Video Advertising Trends
2020 is heading to its end, and it’s time to take a closer look at some of the key trends that will be shaping the online video advertising industry next…
State of Online Video Advertising: Q3 – Q4 2020
The coronavirus crisis has hit the global economy hard. Now that Q3 2020 is already here, however, it looks like online advertising is starting to bounce back, especially in the…
Five Online Advertising Events to RSVP in Q3 & Q4 2020
Where the pandemic has definitely disrupted the normal flow of things is the event industry. In the digital advertising context, however, while a multitude of conferences & expos have been…
Keys to Effective Monetization of Editorial Content in 2020
2020 has hit many publishers hard. Nonetheless, there are ways to re-group and minimize the damage.
[INFOGRAPHIC] 2019 Video Advertising Trends
As the 2018 Holiday season is kicking into high gear, it’s time to highlight some of the hottest online video advertising trends to watch out for in 2019.