DMEXCO 2022: Observations & Takeaways
DMEXCO 2022 was a real blast! Check out some of the major observations from the event as seen by the AdPlayer.Pro team.
3 Privacy-Related Buzzword Publishers Need to Pay Attention to in 2022
With privacy being one of the hottest topics in the online ad industry in 2022, publishers may find it hard to keep track of all newest trends in this niche,…
State of Online Advertising in Europe in 2022
Following a visible bounce-back in 2021, the online advertising industry boom in Europe is slowing down in 2022, fueled by some serious challenges and uncertainties. Yet the market resilience in…
Digital Ad Events to Attend in Europe in Q3 & Q4 2022
With most of the European digital advertising events taking place offline this year, let’s take a dive into some of the top ones you should consider RSVPing to in Q3…
Why & How to Implement Seller Defined Audiences
The deprecation of third-party cookies is getting closer, and since the final release of the IAB Tech Lab’s SDA is already live, it’s time to get a grip around it.
On the Verge of Global Changes: Key Digital Trends to Track in H2 2022
2022 is quickly becoming the year of global changes, and these go way beyond the recent online tech market turmoil and the expected launch of Google’s optimized pricing.
Online Video Ad Standards to Uphold in 2022
Given the significant amounts of fraud still spread across the digital video ad ecosystem, specifically in the programmatic and CTV segments, it’s crucial to uphold the key ad standards in…
Trendy Online Video Ad Formats for Q3 & Q4 2022
Even though many digital businesses are still assessing the effectiveness of their online advertising activities in Q1 2022, some of the major video ad trends for H2 2022 are already…
Revenue Acquisition Tactics News Publishers Can’t Ignore in 2022
Undoubtedly, 2022 has started as yet another turbulent year. And since the current event dynamics has boosted the demand for quality editorial content in the news segment, it’s time that…
How to Boost In-app Video Ad Revenue in 2022
Monetizing in-app inventory with video ads has been one of the lucrative strategies for mobile app publishers working both in the free and freemium segments. Will this trend stick in…