European Digital Ad Market in Focus: What you Should Know & Why
The European digital advertising market is growing steadily, in spite of the ongoing pandemic. And it’s time to embrace this trend, if you still haven’t.
Online Video Ad Formats You Can’t Ignore in Q3 – Q4 2021
With Q3 being right around the corner, it’s time to dive into some of the trendiest online video ad formats for H2 2021.
Why & When to Implement Ads.cert
While most digital ad standards grow gradually more adopted with time, the ads.cert market-wide implementation is lagging behind. Will the situation improve in 2021?
3 Online Video Advertising Trends for H2 2021
As the Q1 2021 online video advertising market results are in, it’s time to share forecasts on the key industry trends for Q3 and Q4 of 2021. As far as…
What is SIMID and How it Benefits Online Video Advertising
The fact is, VPAID is to be deprecated. And it’s time to get a grip around its replacements.
Why & How to Implement Buyers.json
Following the success of ads.txt and sellers.json, aimed at achieving greater transparency across the supply chain, IAB Tech Lab has recently introduced a new initiative – buyers.json. Let’s see what…
Optimizing Publishers’ Monetization Strategies for Increased Revenue
With digital video advertising undergoing its exponential growth over the past decade, the industry prospects are nothing short of optimistic, especially in the outstream segment.
Why and How to Implement trust.txt
Building trusted partnerships with readers and Demand partners in 2021 is as crucial as ever for publishers of editorial inventory, which is why the relatively new trust.txt initiative is gaining…
How to Streamline Online Video Ad Campaign Setup & Launch
While launching online video ad campaigns using an ad server may seem a super-fast task to handle, the process includes a far broader scope of aspects than one may imagine. …
CTV Advertising Standards to Uphold in 2021
While СTV advertising remains one of the accelerating trends on the global online video ad market, the niche is continuously undergoing evolutionary changes. Namely, as the analysts predict, 2021 is…