State of CTV Advertising in 2020
If there’s a digital ad niche winning this year, it’s CTV advertising. However, there’re some serious challenges the market is yet to overcome.
DMEXCO @home: Key Event Takeaways
This year’s all-virtual DMEXCO @home edition was nothing like the previous events. Yet, it still managed to capture what the online advertising industry lives and breathes today.
Major Video Ad Serving Trends for Q3 & Q4 2020
The coronavirus pandemic is shifting the entire online advertising landscape on to the new priorities. Similarly, while video ad spend is still on the rise, video ad serving trends are…
State of Online Video Advertising: Q3 – Q4 2020
The coronavirus crisis has hit the global economy hard. Now that Q3 2020 is already here, however, it looks like online advertising is starting to bounce back, especially in the…
Five Online Advertising Events to RSVP in Q3 & Q4 2020
Where the pandemic has definitely disrupted the normal flow of things is the event industry. In the digital advertising context, however, while a multitude of conferences & expos have been…
How to Prepare for Chrome’s Heavy Ads Blocker Launch
Just recently Google has announced it’s beginning to block resource-heavy ads in Chrome web-browser in late August of 2020. Here’s what you need to know about “Heavy Ad Intervention” and…
Keys to Effective Monetization of Editorial Content in 2020
2020 has hit many publishers hard. Nonetheless, there are ways to re-group and minimize the damage.
Guide to Duration Weighting in Digital Video Advertising
The concept of duration-weighted video impressions is scheduled to become somewhat a unified standard for valuing TV and digital video advertising exposure in January, 2021, and it’s time to get…
Keys to Actionable Metrics Measurement in Online Video Advertising
Video advertising remains one of the most lucrative niches for brands and publishers, which the record-growing ad spending proves. However, each company’s view on their campaign success may differ, depending…
Why & How to Achieve Programmatic Supply Chain Transparency
Even though the programmatic approach to media buying emerged back in the 1990s, it wasn’t until the end of 2000s when the concept actually became “the new hit” in digital…