While the online advertising industry managed to bounce back from its short setback in 2020 rather fast, the online ad events niche is coming back to life at a slightly slower pace in 2021.
Whereas the future perspectives of offline conferences & expos in the online ad sector might have seemed somewhat grim last year, the good news is, they have survived the recent crisis.
In this respect, while many event organizers are still reluctant to take risks with in-person gatherings and are focusing on virtual events, at least in 2021, just as many of them have taken a leap opting for offering a full-fledged in-person experience to their visitors. Yet, the 2021 version of “full-fledged” inevitably includes a detailed list of safety requirements and restrictions, like mask wearing while indoors, social distancing, or even proof of vaccination.
Well, in case you’re still undecided which digital advertising events you wish to attend in September – December 2021, here’s a short guide to some of the most noticeable ones you may consider.
DMEXCO @home 2021
September 7 – 8, 2021. ONLINE event
This year’s DMEXCO will again be held online (i.e. under the name DMEXCO @home), instead of the initially announced hybrid mode. In addition to live conference panels and a multitude of interactive masterclasses, the event organizers have also managed to keep the expo part rather massive (260 exhibitors), and claim to have enhanced networking capabilities within the DMEXCO digital platform.
The visitor passes are available for online purchase at 39 EUR (Standard Ticket).
For more information about DMEXCO @home 2021, please visit https://dmexco.com/.
September 27 – 29, 2021. ONLINE event
As many other video conferences, the annual ADWorld event will keep its online format in 2021, with over 70K visitors expected to virtually attend and do some networking in the digital expo area and/or listen to 100+ speakers in one of the 10 themed tracks.
These, in particular, will include:
- future of advertising,
- performance design & creatives,
- SMM & influencers,
- media buying,
- introduction to e-commerce/DTC/chatbots,
- content marketing,
- email outreach & automation,
- conversion optimization,
- lead generation,
- SEO (for global & local SEO companies), and growth hacking.
Tickets range from $799 for individual attendees to $999 for companies. The latter option, among other things, includes 1 free basic booth, as well as listing on the Featured companies page.
For more information about ADWorld 2021, please visit https://adworldconference.com/.
October 4 – 5, 2021. OFFLINE event: Metropolitan Pavilion, New York City
The Ops 2021 conference, presented by AdMonsters is one of the much-anticipated events in the digital advertising niche, since it’s known to gather the top-tier ad-ops and media buying agencies in the niche.
The interest toward this year’s event is even higher, given its in-person format and location.
The one-and-a-half-day-long conference will cover three major themed tracks:
- Data integrity >> first-party data, identity solutions, compliance with privacy laws and regulations, etc.
- Programmania >> current state of open actions, future perspectives of Prebid, etc.
- Video & CTV >> current state and future prospects for AVOD vs. SVOD, video ad measurement in the CTV niche, and more.
The Individual All Access Pass (w/ access to all sessions, lunch & receptions) is currently available at $895 (until September 9, 2021). Further on, the price will rise to $995.
The Day Only Pass comes at a bit lower price ($795 until September 9, 2021), and, as usually, there are discounts for groups of three or larger.
For more information on Ops 2021, please visit https://www.admonsters.com/events/2021-ops-conference/.
Advertising Week events: Q4 2021
The two Advertising Week events, scheduled for this autumn will both be held in the hybrid mode, i.e. both online and offline, in New York City and Mexico City.
AW New York
October 18 – 21, 2021. OFFLINE part: Hudson Yards Campus, New York City
The four-day event, featuring over 500 speakers, will be providing a hybrid conference experience to visitors at seven themed stages. Among these: “The Tech Lab” (science of adtech & future of martech), “The Screening Room” (video streaming & CTV) “The Innovation Factory”, and more.
The Digital Delegate pass is only $199, but in order to access the offline event, you will need to pay more. In particular, the standard Delegate pass is available at $629.
For more info, please visit https://advertisingweek.com/event/awnewyork2021.
AW LATAM 2021
November 9-11, 2021. OFFLINE part: Mexico City
The AW LATAM will be a hybrid event, lasting for 3 days and featuring over 250 speakers & 100 interactive seminars for attendees..
Digital delegates will be able to stream the curated conference content and network with other attendees remotely for $100, but attending the event in person will be possible for at least $375.
For more info, please visit https://advertisingweek.com/event/awlatam2021-en/.
Programmatic I/O 2021
October 25 – 26, 2021. OFFLINE event: New York Marriott Marquis, New York City
The annual Programmatic I/O conference, presented by AdExchanger, will be coming back as the in-person event this year. According to event organizers, it will feature over 30 expert speakers and over 40 sessions, dedicated to the three major themes: identity resolution, CTV and marketing strategies.
The two-day conference pass is currently available for purchase at $1695 (until September 24, 2021), and its price will rise to $1995 closer to the event.
For more information about Programmatic I/O 2021, please visit https://www.adexchanger.com/go/programmatic-i-o-2021/.
Panda Conf 2021
November 1 – 4, 2021. OFFLINE event: Altice Arena & Fil, Lisbon
The marketing track of the Web Summit, known as the Panda Conf will be an offline event in 2021, which will be focusing on the four major themed tracks:
- Brands & Digital Marketing
- Adtech & Martech (including email automation)
- Consumer privacy in a cookie-less world
- Data & AI
The regular ticket price is 850 EUR (691 EUR excl. VAT).
For more information about Panda Conf 2021, please visit https://websummit.com/tracks/pandaconf.
Marketing Technology Expo 2021
November 16 – 17, 2021. OFFLINE event: ExCeL London
One of the largest martech expos in Europe will be coming back as the in-person event in 2021, gathering a multitude of the world’s marketer specialists and digital ad industry leaders for two days in London.
Even though the event scale promises to be large, its organizers have announced a number of required safety measures, aimed at mitigating the risks of COVID-19 spread among visitors.
The registration for the event is free and available at the official event website.
For more information about the expo, please visit https://www.marketingtechexpo.co.uk.