DMEXCO @home 2021: Key Takeaways
Now that the two-day DMEXCO @home 2021 is over, it’s time to share a brief event recap.
Why & How to Implement SCID
Aiming to ensure higher transparency across the programmatic supply chain, IAB Tech Lab has introduced the new tech specification – SCID. See why & how you should implement it.
Evolution of Digital Video Advertising in 2016 – 2021
The second part of a special series “Five years of AdPlayer.Pro in Review” outlines the key milestones in the evolution of the global digital video advertising industry in 2016 –…
[INFOGRAPHIC] Five Years of AdPlayer.Pro in Review
Aiming to commemorate the AdPlayer.Pro’s 5th anniversary, our team has created a bright and informative “Five Years of AdPlayer.Pro” infographic with the key company’s highlights from 2016 to 2021.
Digital Advertising Events to Attend in Q3 & Q4 2021
While the online advertising industry managed to bounce back from its short setback in 2020 rather fast, the online ad events niche is coming back to life at a slightly…
Guide to AI-powered Online Video Advertising
Even though artificial intelligence (AI) has been a buzzword in online advertising over the past years, many businesses haven’t embraced its use to the full potential yet. Well, 2021 may…
Why & How to Use Automated Supply Chain Validation
Following multiple cases of fraud involving improper maintenance of ads.txt, IAB Tech Lab has taken a step forward to streamline regular validation of publishers’ (app)ads.txt files – using the automated…
State of Contextual Video Advertising in 2021
Even though Google has postponed the deprecation of third-party cookies in Chrome until late 2023, the online ad industry still needs to continue putting its efforts in finding possible alternatives…
Social Video Advertising in 2021: Current Trends & Pro Tips
Quite predictably, the social video advertising industry has been undergoing a continuous boom in 2019-2021. Are you keeping up with the pace?
What Digital Video Advertising Be Like in 2024
One thing is clear, video will keep its top positions on the digital advertising market by 2024. What’s a little less obvious, is what exactly the industry will transform into…