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    Insights

    How to Increase Video Ad Revenue During the 2021 Holiday Season

    As most experts’ expectations for the 2021 Holiday shopping season are growing increasingly optimistic, it’s time that publishers take leverage of the relevant ad revenue opportunities. 

    4 years ago 3 min read
    Insights, Tips

    Key Video Ad Serving Trends for H2 2021

    As this year’s Holiday season quickly approaches, it’s high time to take a closer look at some of the key video ad serving trends that will be shaping Q3 and…

    4 years ago 3 min read
    Insights

    DMEXCO @home 2021: Key Takeaways

    Now that the two-day DMEXCO @home 2021 is over, it’s time to share a brief event recap.

    4 years ago 3 min read
    Insights, Tips

    Why & How to Implement SCID

    Aiming to ensure higher transparency across the programmatic supply chain, IAB Tech Lab has introduced the new tech specification – SCID. See why & how you should implement it. 

    4 years ago 3 min read
    Insights

    Evolution of Digital Video Advertising in 2016 – 2021

    The second part of a special series “Five years of AdPlayer.Pro in Review” outlines the key milestones in the evolution of the global digital video advertising industry in 2016 –…

    4 years ago 5 min read
    Insights, News

    [INFOGRAPHIC] Five Years of AdPlayer.Pro in Review

    Aiming to commemorate the AdPlayer.Pro’s 5th anniversary, our team has created a bright and informative “Five Years of AdPlayer.Pro” infographic with the key company’s highlights from 2016 to 2021.

    4 years ago 1 min read
    Insights, Tips

    Digital Advertising Events to Attend in Q3 & Q4 2021

    While the online advertising industry managed to bounce back from its short setback in 2020 rather fast, the online ad events niche is coming back to life at a slightly…

    4 years ago 5 min read
    Insights, Tips

    Guide to AI-powered Online Video Advertising

    Even though artificial intelligence (AI) has been a buzzword in online advertising over the past years, many businesses haven’t embraced its use to the full potential yet. Well, 2021 may…

    4 years ago 3 min read
    Insights, Tips

    Why & How to Use Automated Supply Chain Validation

    Following multiple cases of fraud involving improper maintenance of ads.txt, IAB Tech Lab has taken a step forward to streamline regular validation of publishers’ (app)ads.txt files – using the automated…

    4 years ago 3 min read
    Insights

    State of Contextual Video Advertising in 2021

    Even though Google has postponed the deprecation of third-party cookies in Chrome until late 2023, the online ad industry still needs to continue putting its efforts in finding possible alternatives…

    4 years ago 3 min read
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