2020 Holiday Shopping Trends to Watch for in Digital Advertising
The 2020 Holiday shopping season is approaching fast, and it’s time that marketers re-evaluate their customer acquisition strategy to achieve lasting results.
Seizing Monetization Opportunities for News-Related Editorial Inventory
Unlike some analysts previously presumed, the amount of readers’ trust in news outlets remains solid, to say the least. And this is where marketers’ money should be pouring.
How to Prepare for Chrome’s Heavy Ads Blocker Launch
Just recently Google has announced it’s beginning to block resource-heavy ads in Chrome web-browser in late August of 2020. Here’s what you need to know about “Heavy Ad Intervention” and…
Keys to Effective Monetization of Editorial Content in 2020
2020 has hit many publishers hard. Nonetheless, there are ways to re-group and minimize the damage.
Guide to Duration Weighting in Digital Video Advertising
The concept of duration-weighted video impressions is scheduled to become somewhat a unified standard for valuing TV and digital video advertising exposure in January, 2021, and it’s time to get…
Keys to Actionable Metrics Measurement in Online Video Advertising
Video advertising remains one of the most lucrative niches for brands and publishers, which the record-growing ad spending proves. However, each company’s view on their campaign success may differ, depending…
Why & How to Achieve Programmatic Supply Chain Transparency
Even though the programmatic approach to media buying emerged back in the 1990s, it wasn’t until the end of 2000s when the concept actually became “the new hit” in digital…
What is Sellers.json & How it Benefits the Online Ad Industry
While ads.txt has become a successful and widely supported initiative in the online advertising industry, it was just a part of a larger global effort to mitigate advertising fraud.
What is App-Ads.txt & How to Implement It
Whereas Ads.txt has grown widely adopted over the past few years, App-Ads.txt hasn’t become mainstream yet. However, the recent surge in its implementation suggests it’s time to get a grip.
Keys to Effective Video Ad Performance Measurement in 2019
When it comes to video advertising, viewability has always been somewhat the baseline expectation for ad creatives and a key staple of the overall video ad effectiveness.