Keys to Effective Monetization of Editorial Content in 2020
2020 has hit many publishers hard. Nonetheless, there are ways to re-group and minimize the damage.
Guide to Duration Weighting in Digital Video Advertising
The concept of duration-weighted video impressions is scheduled to become somewhat a unified standard for valuing TV and digital video advertising exposure in January, 2021, and it’s time to get…
Keys to Actionable Metrics Measurement in Online Video Advertising
Video advertising remains one of the most lucrative niches for brands and publishers, which the record-growing ad spending proves. However, each company’s view on their campaign success may differ, depending…
Why & How to Achieve Programmatic Supply Chain Transparency
Even though the programmatic approach to media buying emerged back in the 1990s, it wasn’t until the end of 2000s when the concept actually became “the new hit” in digital…
What is Sellers.json & How it Benefits the Online Ad Industry
While ads.txt has become a successful and widely supported initiative in the online advertising industry, it was just a part of a larger global effort to mitigate advertising fraud.
AdPlayer.Pro Reseller Program Q&A
Have all your questions regarding our pilot reseller program answered, in the special AdPlayer.Pro Reseller Program Q&A.
What is App-Ads.txt & How to Implement It
Whereas Ads.txt has grown widely adopted over the past few years, App-Ads.txt hasn’t become mainstream yet. However, the recent surge in its implementation suggests it’s time to get a grip.
AdPlayer.Pro Commentary on MWC 2020 Cancellation
AdPlayer.Pro respects the GSMA decision to cancel MWC Barcelona 2020 and will be looking forward to participating in future MWC events.
Meet AdPlayer.Pro at MWC Barcelona 2020
AdPlayer.Pro is heading to MWC Barcelona 2020. Let’s connect!
[INFOGRAPHIC] AdPlayer.Pro: 2019 in Review
Another exceptional year is heading closer to the end! Check out the key AdPlayer.Pro highlights from 2019 in our special infographic.