Key Video Ad Serving Trends for H2 2021
As this year’s Holiday season quickly approaches, it’s high time to take a closer look at some of the key video ad serving trends that will be shaping Q3 and…
DMEXCO @home 2021: Key Takeaways
Now that the two-day DMEXCO @home 2021 is over, it’s time to share a brief event recap.
Why & How to Implement SCID
Aiming to ensure higher transparency across the programmatic supply chain, IAB Tech Lab has introduced the new tech specification – SCID. See why & how you should implement it.
Evolution of Digital Video Advertising in 2016 – 2021
The second part of a special series “Five years of AdPlayer.Pro in Review” outlines the key milestones in the evolution of the global digital video advertising industry in 2016 –…
[INFOGRAPHIC] Five Years of AdPlayer.Pro in Review
Aiming to commemorate the AdPlayer.Pro’s 5th anniversary, our team has created a bright and informative “Five Years of AdPlayer.Pro” infographic with the key company’s highlights from 2016 to 2021.
Digital Advertising Events to Attend in Q3 & Q4 2021
While the online advertising industry managed to bounce back from its short setback in 2020 rather fast, the online ad events niche is coming back to life at a slightly…
Guide to AI-powered Online Video Advertising
Even though artificial intelligence (AI) has been a buzzword in online advertising over the past years, many businesses haven’t embraced its use to the full potential yet. Well, 2021 may…
Why & How to Use Automated Supply Chain Validation
Following multiple cases of fraud involving improper maintenance of ads.txt, IAB Tech Lab has taken a step forward to streamline regular validation of publishers’ (app)ads.txt files – using the automated…
State of Contextual Video Advertising in 2021
Even though Google has postponed the deprecation of third-party cookies in Chrome until late 2023, the online ad industry still needs to continue putting its efforts in finding possible alternatives…
Social Video Advertising in 2021: Current Trends & Pro Tips
Quite predictably, the social video advertising industry has been undergoing a continuous boom in 2019-2021. Are you keeping up with the pace?