Guide to AI-powered Online Video Advertising
Even though artificial intelligence (AI) has been a buzzword in online advertising over the past years, many businesses haven’t embraced its use to the full potential yet. Well, 2021 may…
Why & How to Use Automated Supply Chain Validation
Following multiple cases of fraud involving improper maintenance of ads.txt, IAB Tech Lab has taken a step forward to streamline regular validation of publishers’ (app)ads.txt files – using the automated…
State of Contextual Video Advertising in 2021
Even though Google has postponed the deprecation of third-party cookies in Chrome until late 2023, the online ad industry still needs to continue putting its efforts in finding possible alternatives…
Social Video Advertising in 2021: Current Trends & Pro Tips
Quite predictably, the social video advertising industry has been undergoing a continuous boom in 2019-2021. Are you keeping up with the pace?
What Digital Video Advertising Be Like in 2024
One thing is clear, video will keep its top positions on the digital advertising market by 2024. What’s a little less obvious, is what exactly the industry will transform into…
European Digital Ad Market in Focus: What you Should Know & Why
The European digital advertising market is growing steadily, in spite of the ongoing pandemic. And it’s time to embrace this trend, if you still haven’t.
Online Video Ad Formats You Can’t Ignore in Q3 – Q4 2021
With Q3 being right around the corner, it’s time to dive into some of the trendiest online video ad formats for H2 2021.
Why & When to Implement Ads.cert
While most digital ad standards grow gradually more adopted with time, the ads.cert market-wide implementation is lagging behind. Will the situation improve in 2021?
3 Online Video Advertising Trends for H2 2021
As the Q1 2021 online video advertising market results are in, it’s time to share forecasts on the key industry trends for Q3 and Q4 of 2021. As far as…
What is SIMID and How it Benefits Online Video Advertising
The fact is, VPAID is to be deprecated. And it’s time to get a grip around its replacements.