Four Ad Events to RSVP in Q3 & Q4 2024
Undoubtedly, the second half of 2024 is likely to become yet another hot season of world-famous ad events. Here are some of those, worth RSVPing to.
In-app Video Advertising in 2024: Best Practices & Pro Tips
As the volume of video ad spend in mobile apps reaches new heights in 2024, the importance of maximizing in-app ad yield is growing, accordingly. Here are a few practical…
State of Retail Media Advertising in 2024: Standardization Is on the Way
Even though advertisers have been willing to pour millions of dollars into the retail media over the past years, standardization has never been the strongest side of the niche. Well,…
Will Google’s Privacy Sandbox Destroy Video Advertising as We Know It?
As the heated discussions between Google and vs. third-party online ad vendors continue, the industry as a whole begins to question whether Privacy Sandbox will destroy the digital video ad…
How to Streamline Video Header Bidding Setup in 2024
As video header bidding keeps its paramount importance in digital advertising in 2024, the accurate tech implementation grows more crucial than ever – here’s how to streamline it.
Welcome to the Cookieless Era: How Publishers Can Adapt to Third-party Cookie Phase-Out in 2024
As Google begins phasing out third-party cookies in Chrome in January 2024, digital publishers face the increasingly growing urgency to ensure their steady ad revenue streams in the post-cookies era.
[INFOGRAPHIC] AdPlayer.Pro: 2023 in Review
2024 is almost here! Let’s take a look back at some of the major AdPlayer.Pro highlights from 2023!
[INFOGRAPHIC] 2024 Digital Video Advertising Trends
2024 is approaching fast, and it’s time to dive into the key digital video advertising trends that will be shaping the market next year.
Generative AI Era is Here: How Publishers Can Fight Back & Adapt
The era of generative AI technologies has begun, and it’s time that editorial content creators adapt to the new realities.
DMEXCO 2023: Observations & Takeaways
The AdPlayer.Pro team share their insights and key takeaways from the DMEXCO 2023 expo & conference in Cologne, Germany.