State of Retail Media Advertising in 2024: Standardization Is on the Way
Even though advertisers have been willing to pour millions of dollars into the retail media over the past years, standardization has never been the strongest side of the niche. Well,…
Online Video Ad Standards to Uphold in 2022
Given the significant amounts of fraud still spread across the digital video ad ecosystem, specifically in the programmatic and CTV segments, it’s crucial to uphold the key ad standards in…
Key Video Ad Serving Trends for H2 2021
As this year’s Holiday season quickly approaches, it’s high time to take a closer look at some of the key video ad serving trends that will be shaping Q3 and…
Guide to AI-powered Online Video Advertising
Even though artificial intelligence (AI) has been a buzzword in online advertising over the past years, many businesses haven’t embraced its use to the full potential yet. Well, 2021 may…
CTV Advertising Standards to Uphold in 2021
While СTV advertising remains one of the accelerating trends on the global online video ad market, the niche is continuously undergoing evolutionary changes. Namely, as the analysts predict, 2021 is…
Digital Video Ad Tech Standards to Adopt in 2021
2021 is most likely to be the year of the increasing standardization across the global digital video ad tech industry, and it’s time you prepare for action.
Why and How You Should Implement OM Web Video SDK
As initially forecasted, IAB Tech Lab released Open Measurement SDK for Web Video in the middle of December 2020. Now’s the time to get down to its implementation.
State of CTV Advertising in 2020
If there’s a digital ad niche winning this year, it’s CTV advertising. However, there’re some serious challenges the market is yet to overcome.
Guide to Duration Weighting in Digital Video Advertising
The concept of duration-weighted video impressions is scheduled to become somewhat a unified standard for valuing TV and digital video advertising exposure in January, 2021, and it’s time to get…
Keys to Actionable Metrics Measurement in Online Video Advertising
Video advertising remains one of the most lucrative niches for brands and publishers, which the record-growing ad spending proves. However, each company’s view on their campaign success may differ, depending…