Online Video Ad Spend in Q2 2025 & Beyond: Challenges vs. Perspectives
As analysts’ online ad spend predictions remain uncertain, many digital businesses find it hard to get their heads around the market perspectives, let alone effective ways to achieve their revenue…
Key Video Ad Serving Trends for H2 2021
As this year’s Holiday season quickly approaches, it’s high time to take a closer look at some of the key video ad serving trends that will be shaping Q3 and…
CTV Advertising Standards to Uphold in 2021
While СTV advertising remains one of the accelerating trends on the global online video ad market, the niche is continuously undergoing evolutionary changes. Namely, as the analysts predict, 2021 is…
State of CTV Advertising in 2020
If there’s a digital ad niche winning this year, it’s CTV advertising. However, there’re some serious challenges the market is yet to overcome.
Publisher Opportunity with Connected TV Ads
As many experts presume, CTV advertising will remain at the forefront of the global digital video ad market within the upcoming years. However, many publishers haven’t got a clear understanding…