Publishers’ Checklist: How to Sustain Ad Revenue Growth in 2023
Even though analysts forecast an uneasy year for publishers of editorial inventory in terms of ad revenue acquisition, things are never as bad as they seem. Here’s how to make…
Publisher Guide: How to Grow Ad Revenue during the 2022 Winter Holiday Season
The 2022 Holiday season is approaching so fast, that some publishers may find themselves flustered, aiming to ensure they’re fully prepared for the peak advertising activities. Here are a few…
3 Privacy-Related Buzzword Publishers Need to Pay Attention to in 2022
With privacy being one of the hottest topics in the online ad industry in 2022, publishers may find it hard to keep track of all newest trends in this niche,…
Digital Ad Events to Attend in Europe in Q3 & Q4 2022
With most of the European digital advertising events taking place offline this year, let’s take a dive into some of the top ones you should consider RSVPing to in Q3…
Why & How to Implement Seller Defined Audiences
The deprecation of third-party cookies is getting closer, and since the final release of the IAB Tech Lab’s SDA is already live, it’s time to get a grip around it.
Trendy Online Video Ad Formats for Q3 & Q4 2022
Even though many digital businesses are still assessing the effectiveness of their online advertising activities in Q1 2022, some of the major video ad trends for H2 2022 are already…
Revenue Acquisition Tactics News Publishers Can’t Ignore in 2022
Undoubtedly, 2022 has started as yet another turbulent year. And since the current event dynamics has boosted the demand for quality editorial content in the news segment, it’s time that…
How to Boost In-app Video Ad Revenue in 2022
Monetizing in-app inventory with video ads has been one of the lucrative strategies for mobile app publishers working both in the free and freemium segments. Will this trend stick in…
Four Social Video Advertising Trends for 2022
In their guest post, the Envato team experts outline some of the key social video advertising trends for 2022, and how brands can leverage these.
How to Monetize Editorial Inventory in 2022: H1 Trends
2022 has just begun, and things are looking up for publishers of editorial inventory, at least for those ready to embrace this year’s existing and new monetization opportunities.