Keys to Effective Video Ad Performance Measurement in 2019
When it comes to video advertising, viewability has always been somewhat the baseline expectation for ad creatives and a key staple of the overall video ad effectiveness.
[Guide] Key Metrics for Measuring Video Ad Performance
How well is a video ad campaign performing? What is VTR? Which is more important: VTR or CTR? Learn everything you need to know about digital video advertising KPIs and…