How to Streamline Online Video Ad Campaign Setup & Launch
While launching online video ad campaigns using an ad server may seem a super-fast task to handle, the process includes a far broader scope of aspects than one may imagine. …
[Guide] Unlocking Incremental Value of Digital Video Ad Impressions
While digital video advertising remains perhaps the hottest niche for publishers of editorial content, the 2020 realities couldn’t but have taken a toll on their ad revenue flow. Now when…
Guide to Duration Weighting in Digital Video Advertising
The concept of duration-weighted video impressions is scheduled to become somewhat a unified standard for valuing TV and digital video advertising exposure in January, 2021, and it’s time to get…
Keys to Actionable Metrics Measurement in Online Video Advertising
Video advertising remains one of the most lucrative niches for brands and publishers, which the record-growing ad spending proves. However, each company’s view on their campaign success may differ, depending…
Keys to Effective Video Ad Performance Measurement in 2019
When it comes to video advertising, viewability has always been somewhat the baseline expectation for ad creatives and a key staple of the overall video ad effectiveness.
[INFOGRAPHIC] 2019 Video Advertising Trends
As the 2018 Holiday season is kicking into high gear, it’s time to highlight some of the hottest online video advertising trends to watch out for in 2019.
[Guide] Key Metrics for Measuring Video Ad Performance
How well is a video ad campaign performing? What is VTR? Which is more important: VTR or CTR? Learn everything you need to know about digital video advertising KPIs and…