Publisher Guide: How to Increase Website Ad Revenue using a Video Ad Player
While video advertising remains perhaps the most lucrative niche for publishers in 2018, the market is only likely to grow further in the upcoming years.
[Checklist for Publishers] How to Prepare for Chrome Ad Blocker Launch
According to the latest Google updates on Better Ads Initiative, the launch of the Chrome ad blocker is set for February 15, 2018, which, as the experts admit, will affect…
Advertiser Guide: How to Build Trust and Improve Brand Safety
The brouhaha over brand safety in video advertising has been increasingly growing in the last 12 months, and now it seems to have reached the peak. So what’s the fuss…
[INFOGRAPHIC] Video Advertising Trends to Watch Out for in 2018
2017 is coming to an end… Wondering what will the global video advertising landscape look like next year? Well, we’ve got some stunning forecasts to share. Discover the hottest video…
Viewability: Fresh Look on #1 Video Ad KPI
Ever since the global currency shift from served to viewable ad impressions half the decade ago, much effort has been invested in improving the viewability of ad units. In this…
A Guide to Must-Use Outstream Video Formats
Try googling “outstream ads”, and prepare to be stunned. The multitude of insights, research studies and opinion pieces across the web, covering outstream-related has grown absolutely huge! What’s driving this…
Why Brands Need Outstream Video Ads
In spite of continuous ad spend growth, the video advertising ecosystem is still facing a series of challenges, often related to poor ad traffic quality, lack of ad relevance or…
Publisher Opportunity With Outstream Ads
Even though the digital advertising industry has been blooming for almost two decades now, the average ad campaign effectiveness still lags. The stats are devastating. According to Forrester, online advertisers wasted…
Understanding Out-Stream Video Advertising
Being still in their infancy, outstream video ads often spark debate among experts on whether they’re “a real game changer”, driving the evolution of a more productive video advertising ecosystem,…