Why & When to Implement Ads.cert
While most digital ad standards grow gradually more adopted with time, the ads.cert market-wide implementation is lagging behind. Will the situation improve in 2021?
Why & How to Implement Buyers.json
Following the success of ads.txt and sellers.json, aimed at achieving greater transparency across the supply chain, IAB Tech Lab has recently introduced a new initiative – buyers.json. Let’s see what…
Why & How to Achieve Programmatic Supply Chain Transparency
Even though the programmatic approach to media buying emerged back in the 1990s, it wasn’t until the end of 2000s when the concept actually became “the new hit” in digital…