What You Should Know about CAPI in 2026 (& Why You Should Care)
As the fragmentation of the programmatic advertising industry remains a persistent challenge for many digital businesses, particularly in the CTV ad space, conversion APIs (CAPI) are gaining greater importance in…
State of CTV Advertising in Europe in 2026
As CTV advertising remains one of the strongest drivers of the global digital video ad economy, the sector is also undergoing accelerated growth in Europe. Here are the main trends…
Why & How to Prepare for Microsoft’s Prebid Cache Shutdown
With the scheduled deprecation date for Microsoft’s public Prebid cache service approaching, it’s high time that publishers prepare for the shutdown.
Major Ad Events to Attend in Q2 – Q4 2026
The AdPlayer.Pro team explores some of the major ad expos and conferences worth attending in Q2 – Q4 2026. Traditionally, some of the biggest events in the digital advertising industry…
Can IAB’s Project Eidos Resolve the Video Ad Measurement Crisis?
In 2026, IAB announced its strong ambitions to bring clarity and consistency to digital advertising measurement through its Project Eidos initiative. But can it actually succeed?
Programmatic Video Ad Standards to Adopt in 2026
As the programmatic advertising ecosystem continues to evolve, when it comes to video, a variety of new standards are expected to be gradually implemented in 2026. Here’s what you need…
[INFOGRAPHIC] 2026 Online Video Advertising Trends
2026 is almost here, making it the perfect time to explore top trends that will influence the global online video advertising industry over the next year.
DMEXCO 2025: Observations & Takeaways
The AdPlayer.Pro team members share their key observations from the recent DMEXCO 2025 in Cologne, Germany.
How to Streamline Video Header Bidding Setup in 2024
As video header bidding keeps its paramount importance in digital advertising in 2024, the accurate tech implementation grows more crucial than ever – here’s how to streamline it.
Welcome to the Cookieless Era: How Publishers Can Adapt to Third-party Cookie Phase-Out in 2024
As Google begins phasing out third-party cookies in Chrome in January 2024, digital publishers face the increasingly growing urgency to ensure their steady ad revenue streams in the post-cookies era.