Publisher Guide: How to Increase Website Ad Revenue using a Video Ad Player
While video advertising remains perhaps the most lucrative niche for publishers in 2018, the market is only likely to grow further in the upcoming years.
MWC 2018: Key Observations & Takeaways
Mobile World Congress 2018 has been, obviously, a spectacular event in the mobile tech world! For the entire four days from February 26 till March 1, 2018 Barcelona has…
[Guide] Key Metrics for Measuring Video Ad Performance
How well is a video ad campaign performing? What is VTR? Which is more important: VTR or CTR? Learn everything you need to know about digital video advertising KPIs and…
[Guide] How to Smoothly Migrate Website from HTTP to HTTPS
Looks like 2018 won’t be either a boring or an easy year for publishers, seeking for compliance with the latest quality standards, set by Google.
Meet AdPlayer.Pro Team at #MWC18!
AdPlayer.Pro team is heading to Mobile World Congress 2018. Let’s meet up!
Advertiser Guide: How to Build Trust and Improve Brand Safety
The brouhaha over brand safety in video advertising has been increasingly growing in the last 12 months, and now it seems to have reached the peak. So what’s the fuss…
Publisher Guide: Why and How to Implement /ads.txt
The hype around IAB /ads.txt initiative is on. And even though its adoption might still lag, the biggest digital ad market players have already declared their support. Since the ads.txt…
[INFOGRAPHIC] Video Advertising Trends to Watch Out for in 2018
2017 is coming to an end… Wondering what will the global video advertising landscape look like next year? Well, we’ve got some stunning forecasts to share. Discover the hottest video…
Viewability: Fresh Look on #1 Video Ad KPI
Ever since the global currency shift from served to viewable ad impressions half the decade ago, much effort has been invested in improving the viewability of ad units. In this…
A Guide to Must-Use Outstream Video Formats
Try googling “outstream ads”, and prepare to be stunned. The multitude of insights, research studies and opinion pieces across the web, covering outstream-related has grown absolutely huge! What’s driving this…