Keys to Actionable Metrics Measurement in Online Video Advertising
Video advertising remains one of the most lucrative niches for brands and publishers, which the record-growing ad spending proves. However, each company’s view on their campaign success may differ, depending…
Why & How to Achieve Programmatic Supply Chain Transparency
Even though the programmatic approach to media buying emerged back in the 1990s, it wasn’t until the end of 2000s when the concept actually became “the new hit” in digital…
What is Sellers.json & How it Benefits the Online Ad Industry
While ads.txt has become a successful and widely supported initiative in the online advertising industry, it was just a part of a larger global effort to mitigate advertising fraud.
What is App-Ads.txt & How to Implement It
Whereas Ads.txt has grown widely adopted over the past few years, App-Ads.txt hasn’t become mainstream yet. However, the recent surge in its implementation suggests it’s time to get a grip.
AdPlayer.Pro Commentary on MWC 2020 Cancellation
AdPlayer.Pro respects the GSMA decision to cancel MWC Barcelona 2020 and will be looking forward to participating in future MWC events.
[INFOGRAPHIC] AdPlayer.Pro: 2019 in Review
Another exceptional year is heading closer to the end! Check out the key AdPlayer.Pro highlights from 2019 in our special infographic.
[INFOGRAPHIC] 2020 Video Advertising Trends
As 2019 is quickly heading to its end, it’s time to highlight the major online video advertising trends for 2020.
DMEXCO19: Observations & Takeaways
DMEXCO 2019 has been yet again a spectacular event!
Connect with AdPlayer.Pro at DMEXCO 2019!
AdPlayer.Pro will be exhibiting at DMEXCO 2019 – come over to Booth D-051a in Hall 7.1!
Keys to Effective Video Ad Performance Measurement in 2019
When it comes to video advertising, viewability has always been somewhat the baseline expectation for ad creatives and a key staple of the overall video ad effectiveness.