Insights

State of Online Advertising in Europe in 2022

Following a visible bounce-back in 2021, the online advertising industry boom in Europe is slowing down in 2022, fueled by some serious challenges and uncertainties. Yet the market resilience in…

Insights, Tips

Digital Ad Events to Attend in Europe in Q3 & Q4 2022

With most of the European digital advertising events taking place offline this year, let’s take a dive into some of the top ones you should consider RSVPing to in Q3…

Insights, Tips

Why & How to Implement Seller Defined Audiences

The deprecation of third-party cookies is getting closer, and since the final release of the IAB Tech Lab’s SDA is already live, it’s time to get a grip around it.

Insights

On the Verge of Global Changes: Key Digital Trends to Track in H2 2022

2022 is quickly becoming the year of global changes, and these go way beyond the recent online tech market turmoil and the expected launch of Google’s optimized pricing.

Insights

Online Video Ad Standards to Uphold in 2022

Given the significant amounts of fraud still spread across the digital video ad ecosystem, specifically in the programmatic and CTV segments, it’s crucial to uphold the key ad standards in…

Insights, Tips

Trendy Online Video Ad Formats for Q3 & Q4 2022

Even though many digital businesses are still assessing the effectiveness of their online advertising activities in Q1 2022, some of the major video ad trends for H2 2022 are already…