Insights

[INFOGRAPHIC] 2022 Online Video Advertising Trends

As the year is gradually approaching its end, it’s time to take a look at the major trends that will be shaping the global online video advertising industry in 2022.

Insights

Web Summit 2021: Key Observations & Takeaways

The AdPlayer.Pro team members have visited Web Summit 2021 and are ready to share their insights and key takeaways from the event.

Insights, Tips

How to Fine-Tune a Monetization Strategy in Q4 2021: Pro Tips

While the digital advertising industry has been undergoing some last-minute shake ups prior to the start of the 2021 Holiday shopping season, publishers have been all ears on how it…

Insights, Tips

Why & How to Develop an Efficient First-Party Data Strategy

If CTV was the key buzzword in online advertising in 2020, customer data is definitely taking the leading role in 2021, forcing publishers to develop their efficient, data-driven strategies fast. 

Insights

How to Increase Video Ad Revenue During the 2021 Holiday Season

As most experts’ expectations for the 2021 Holiday shopping season are growing increasingly optimistic, it’s time that publishers take leverage of the relevant ad revenue opportunities. 

Insights, Tips

Key Video Ad Serving Trends for H2 2021

As this year’s Holiday season quickly approaches, it’s high time to take a closer look at some of the key video ad serving trends that will be shaping Q3 and…