Why & How to Improve Sustainability in Online Advertising in 2023
As sustainability is getting more prominence in the online ad industry, it’s high time for digital businesses to step up and invest more practical efforts in this field. Let’s see…
Effective Revenue Strategies for Retail Media Publishers in 2023
The retail media boom started several years ago, and it’s here to stay. But how does it affect publishers’ revenue in the niche in 2023?
What’s in a Name? Outstream vs. Instream Video Ads in 2023
The AdPlayer.Pro team takes a closer look at the current challenges in the outstream vs. instream video advertising labeling, and its future perspectives.