Insights, Tips

How to Fine-Tune a Monetization Strategy in Q4 2021: Pro Tips

While the digital advertising industry has been undergoing some last-minute shake ups prior to the start of the 2021 Holiday shopping season, publishers have been all ears on how it…

Insights, Tips

Why & How to Develop an Efficient First-Party Data Strategy

If CTV was the key buzzword in online advertising in 2020, customer data is definitely taking the leading role in 2021, forcing publishers to develop their efficient, data-driven strategies fast. 

Insights

How to Increase Video Ad Revenue During the 2021 Holiday Season

As most experts’ expectations for the 2021 Holiday shopping season are growing increasingly optimistic, it’s time that publishers take leverage of the relevant ad revenue opportunities. 

Insights, Tips

Key Video Ad Serving Trends for H2 2021

As this year’s Holiday season quickly approaches, it’s high time to take a closer look at some of the key video ad serving trends that will be shaping Q3 and…

Insights

DMEXCO @home 2021: Key Takeaways

Now that the two-day DMEXCO @home 2021 is over, it’s time to share a brief event recap.

Insights, Tips

Why & How to Implement SCID

Aiming to ensure higher transparency across the programmatic supply chain, IAB Tech Lab has introduced the new tech specification – SCID. See why & how you should implement it.