While the digital advertising industry has been undergoing some last-minute shake ups prior to the start of the 2021 Holiday shopping season, publishers have been all ears on how it…
Why & How to Develop an Efficient First-Party Data Strategy
If CTV was the key buzzword in online advertising in 2020, customer data is definitely taking the leading role in 2021, forcing publishers to develop their efficient, data-driven strategies fast.
How to Increase Video Ad Revenue During the 2021 Holiday Season
As most experts’ expectations for the 2021 Holiday shopping season are growing increasingly optimistic, it’s time that publishers take leverage of the relevant ad revenue opportunities.
Key Video Ad Serving Trends for H2 2021
As this year’s Holiday season quickly approaches, it’s high time to take a closer look at some of the key video ad serving trends that will be shaping Q3 and…
DMEXCO @home 2021: Key Takeaways
Now that the two-day DMEXCO @home 2021 is over, it’s time to share a brief event recap.
Why & How to Implement SCID
Aiming to ensure higher transparency across the programmatic supply chain, IAB Tech Lab has introduced the new tech specification – SCID. See why & how you should implement it.