2022 is quickly becoming the year of global changes, and these go way beyond the recent online tech market turmoil and the expected launch of Google’s optimized pricing.
2022 is quickly becoming the year of global changes, and these go way beyond the recent online tech market turmoil and the expected launch of Google’s optimized pricing.
Given the significant amounts of fraud still spread across the digital video ad ecosystem, specifically in the programmatic and CTV segments, it’s crucial to uphold the key ad standards in…
Even though many digital businesses are still assessing the effectiveness of their online advertising activities in Q1 2022, some of the major video ad trends for H2 2022 are already…
Undoubtedly, 2022 has started as yet another turbulent year. And since the current event dynamics has boosted the demand for quality editorial content in the news segment, it’s time that…
Monetizing in-app inventory with video ads has been one of the lucrative strategies for mobile app publishers working both in the free and freemium segments. Will this trend stick in…
With the global programmatic video advertising industry being further on the rise in 2022, it’s time to embrace and take leverage from the hottest trends in the niche.