State of CTV Advertising in 2025
As CTV advertising remains one of the fastest growing sectors in the digital video ad industry, the AdPlayer.Pro team explores the key trends shaping the CTV market in 2025.
Online Video Ad Spend in Q2 2025 & Beyond: Challenges vs. Perspectives
As analysts’ online ad spend predictions remain uncertain, many digital businesses find it hard to get their heads around the market perspectives, let alone effective ways to achieve their revenue…
Online Ad Events Worth Attending in Autumn 2025
As usual, the upcoming autumn months will be packed with exciting expos & conferences, providing vast business opportunities for companies working in the online advertising space. Here are several of…
Tackling Major Publisher Challenges in 2025
As the second quarter of 2025 has already begun, digital publishers, particularly in the editorial niche, are facing several major challenges. Here’s how they can tackle these.
Overcoming Addressability Challenges: Keys to the IAB Tech Lab ID-Less Solutions Guidance
In view of the gradual shift from third-party cookies to less privacy-intrusive practices, the ID-Less Solutions Guidance by IAB Tech Lab aims to simplify digital businesses’ transition to the new…
Prebid Ascent 2025: Key Takeaways
The AdPlayer.Pro team is back from Prebid Ascent 2025 and shares key takeaways from the event.
Meet AdPlayer.Pro at Prebid Ascent 2025
The AdPlayer.Pro team is heading to Prebid Ascent in London – let’s connect!
Striving for New Horizons: Inside the IAB Standardization Playbook for 2025 and Beyond
As 2025 kicks off with a wide array of new ad tech initiatives, particularly developed by the IAB working groups, here’s what digital businesses need to pay closer attention to…
Decisive Publisher Monetization Strategies for 2025
As the year unfolds in the unprecedented whirl of challenges, digital publishers are searching for ways to make the most of existing monetization opportunities, particularly in the video niche. Here…
[INFOGRAPHIC] AdPlayer.Pro: 2024 in Review
2024 is approaching its end! Let’s recall this year’s major highlights at AdPlayer.Pro!