How to Streamline Video Header Bidding Setup in 2024
As video header bidding keeps its paramount importance in digital advertising in 2024, the accurate tech implementation grows more crucial than ever – here’s how to streamline it.
How to Fine-Tune a Monetization Strategy in Q4 2021: Pro Tips
While the digital advertising industry has been undergoing some last-minute shake ups prior to the start of the 2021 Holiday shopping season, publishers have been all ears on how it…
Why & How to Achieve Programmatic Supply Chain Transparency
Even though the programmatic approach to media buying emerged back in the 1990s, it wasn’t until the end of 2000s when the concept actually became “the new hit” in digital…
[INFOGRAPHIC] Video Advertising Trends to Watch Out for in 2018
2017 is coming to an end… Wondering what will the global video advertising landscape look like next year? Well, we’ve got some stunning forecasts to share. Discover the hottest video…
Understanding Out-Stream Video Advertising
Being still in their infancy, outstream video ads often spark debate among experts on whether they’re “a real game changer”, driving the evolution of a more productive video advertising ecosystem,…