Publisher Guide: How to Grow Ad Revenue during the 2022 Winter Holiday Season
The 2022 Holiday season is approaching so fast, that some publishers may find themselves flustered, aiming to ensure they’re fully prepared for the peak advertising activities. Here are a few…
[Checklist for Publishers] How to Prepare for Chrome Ad Blocker Launch
According to the latest Google updates on Better Ads Initiative, the launch of the Chrome ad blocker is set for February 15, 2018, which, as the experts admit, will affect…
A Guide to Must-Use Outstream Video Formats
Try googling “outstream ads”, and prepare to be stunned. The multitude of insights, research studies and opinion pieces across the web, covering outstream-related has grown absolutely huge! What’s driving this…
Publisher Opportunity With Outstream Ads
Even though the digital advertising industry has been blooming for almost two decades now, the average ad campaign effectiveness still lags. The stats are devastating. According to Forrester, online advertisers wasted…
Understanding Out-Stream Video Advertising
Being still in their infancy, outstream video ads often spark debate among experts on whether they’re “a real game changer”, driving the evolution of a more productive video advertising ecosystem,…