Effective Publisher Revenue Strategies for 2025
In uncertain times like now, digital publishers are in constant search of new strategies, which would ensure satisfactory revenue outcomes. Here are several of them worth considering for 2025.
DMEXCO 2024: Observations & Takeaways
DMEXCO 2024 has been a truly spectacular event! Now that the two days of expo & conference are over, the AdPlayer.Pro team shares their key observations and takeaways from it.
Meet AdPlayer.Pro at IBC2024
The AdPlayer.Pro team will be attending IBC Amsterdam 2024 – let’s meet!
DSA in Full Force: How to Adjust Publisher Strategies in the EU in 2024
As the EU’s Digital Services Act comes into force in 2024, it’s time that publishers recheck and adjust their content & advertising practices in order to ensure their compliance with…
[INFOGRAPHIC] 2024 Digital Video Advertising Trends
2024 is approaching fast, and it’s time to dive into the key digital video advertising trends that will be shaping the market next year.
DMEXCO 2023: Observations & Takeaways
The AdPlayer.Pro team share their insights and key takeaways from the DMEXCO 2023 expo & conference in Cologne, Germany.
Why & How to Improve Sustainability in Online Advertising in 2023
As sustainability is getting more prominence in the online ad industry, it’s high time for digital businesses to step up and invest more practical efforts in this field. Let’s see…
Effective Revenue Strategies for Retail Media Publishers in 2023
The retail media boom started several years ago, and it’s here to stay. But how does it affect publishers’ revenue in the niche in 2023?
OMR 2023: Key Observations & Takeaways
This year’s OMR Festival was, undoubtedly, a huge success! Now that the two-day expo & conference is over, the AdPlayer.Pro team shares its key takeaways from the event.
Publishers’ Checklist: How to Sustain Ad Revenue Growth in 2023
Even though analysts forecast an uneasy year for publishers of editorial inventory in terms of ad revenue acquisition, things are never as bad as they seem. Here’s how to make…