How to Monetize Editorial Inventory in 2022: H1 Trends
2022 has just begun, and things are looking up for publishers of editorial inventory, at least for those ready to embrace this year’s existing and new monetization opportunities.
What is SIMID and How it Benefits Online Video Advertising
The fact is, VPAID is to be deprecated. And it’s time to get a grip around its replacements.
Optimizing Publishers’ Monetization Strategies for Increased Revenue
With digital video advertising undergoing its exponential growth over the past decade, the industry prospects are nothing short of optimistic, especially in the outstream segment.
[Guide] Unlocking Incremental Value of Digital Video Ad Impressions
While digital video advertising remains perhaps the hottest niche for publishers of editorial content, the 2020 realities couldn’t but have taken a toll on their ad revenue flow. Now when…
Digital Video Ad Tech Standards to Adopt in 2021
2021 is most likely to be the year of the increasing standardization across the global digital video ad tech industry, and it’s time you prepare for action.
Why and How You Should Implement OM Web Video SDK
As initially forecasted, IAB Tech Lab released Open Measurement SDK for Web Video in the middle of December 2020. Now’s the time to get down to its implementation.