Why & How to Implement Buyers.json
Following the success of ads.txt and sellers.json, aimed at achieving greater transparency across the supply chain, IAB Tech Lab has recently introduced a new initiative – buyers.json. Let’s see what…
CTV Advertising Standards to Uphold in 2021
While СTV advertising remains one of the accelerating trends on the global online video ad market, the niche is continuously undergoing evolutionary changes. Namely, as the analysts predict, 2021 is…
Digital Video Ad Tech Standards to Adopt in 2021
2021 is most likely to be the year of the increasing standardization across the global digital video ad tech industry, and it’s time you prepare for action.
Why and How You Should Implement OM Web Video SDK
As initially forecasted, IAB Tech Lab released Open Measurement SDK for Web Video in the middle of December 2020. Now’s the time to get down to its implementation.
Why & How to Implement Open Measurement SDK
The global adoption of Open Measurement SDK in mobile video advertising is finally gaining track. Now’s the time to get a grip.