Viewability: Fresh Look on #1 Video Ad KPI
Ever since the global currency shift from served to viewable ad impressions half the decade ago, much effort has been invested in improving the viewability of ad units. In this…
A Guide to Must-Use Outstream Video Formats
Try googling “outstream ads”, and prepare to be stunned. The multitude of insights, research studies and opinion pieces across the web, covering outstream-related has grown absolutely huge! What’s driving this…
Why Brands Need Outstream Video Ads
In spite of continuous ad spend growth, the video advertising ecosystem is still facing a series of challenges, often related to poor ad traffic quality, lack of ad relevance or…
Publisher Opportunity With Outstream Ads
Even though the digital advertising industry has been blooming for almost two decades now, the average ad campaign effectiveness still lags. The stats are devastating. According to Forrester, online advertisers wasted…