Why Live Streaming Is Becoming the Next Frontier of Video Advertising
With top live events moving online, brands now have to bid on exact moments instead of static target groups, and standard programmatic tech wasn’t built for that.
2022 Programmatic Video Advertising Trends
With the global programmatic video advertising industry being further on the rise in 2022, it’s time to embrace and take leverage from the hottest trends in the niche.
How to Fine-Tune a Monetization Strategy in Q4 2021: Pro Tips
While the digital advertising industry has been undergoing some last-minute shake ups prior to the start of the 2021 Holiday shopping season, publishers have been all ears on how it…
Why & When to Implement Ads.cert
While most digital ad standards grow gradually more adopted with time, the ads.cert market-wide implementation is lagging behind. Will the situation improve in 2021?
Why & How to Implement Buyers.json
Following the success of ads.txt and sellers.json, aimed at achieving greater transparency across the supply chain, IAB Tech Lab has recently introduced a new initiative – buyers.json. Let’s see what…