Striving for New Horizons: Inside the IAB Standardization Playbook for 2025 and Beyond
As 2025 kicks off with a wide array of new ad tech initiatives, particularly developed by the IAB working groups, here’s what digital businesses need to pay closer attention to…
State of Retail Media Advertising in 2024: Standardization Is on the Way
Even though advertisers have been willing to pour millions of dollars into the retail media over the past years, standardization has never been the strongest side of the niche. Well,…
Publisher Guide: Why and How to Implement /ads.txt
The hype around IAB /ads.txt initiative is on. And even though its adoption might still lag, the biggest digital ad market players have already declared their support. Since the ads.txt…