3 Privacy-Related Buzzword Publishers Need to Pay Attention to in 2022
With privacy being one of the hottest topics in the online ad industry in 2022, publishers may find it hard to keep track of all newest trends in this niche,…
Why & How to Implement Seller Defined Audiences
The deprecation of third-party cookies is getting closer, and since the final release of the IAB Tech Lab’s SDA is already live, it’s time to get a grip around it.
On the Verge of Global Changes: Key Digital Trends to Track in H2 2022
2022 is quickly becoming the year of global changes, and these go way beyond the recent online tech market turmoil and the expected launch of Google’s optimized pricing.
Web Summit 2021: Key Observations & Takeaways
The AdPlayer.Pro team members have visited Web Summit 2021 and are ready to share their insights and key takeaways from the event.
Why & How to Develop an Efficient First-Party Data Strategy
If CTV was the key buzzword in online advertising in 2020, customer data is definitely taking the leading role in 2021, forcing publishers to develop their efficient, data-driven strategies fast.
Optimizing Publishers’ Monetization Strategies for Increased Revenue
With digital video advertising undergoing its exponential growth over the past decade, the industry prospects are nothing short of optimistic, especially in the outstream segment.