Welcome to the Cookieless Era: How Publishers Can Adapt to Third-party Cookie Phase-Out in 2024
As Google begins phasing out third-party cookies in Chrome in January 2024, digital publishers face the increasingly growing urgency to ensure their steady ad revenue streams in the post-cookies era.
Why & How to Develop an Efficient First-Party Data Strategy
If CTV was the key buzzword in online advertising in 2020, customer data is definitely taking the leading role in 2021, forcing publishers to develop their efficient, data-driven strategies fast.