Programmatic Video Ad Standards to Adopt in 2026
As the programmatic advertising ecosystem continues to evolve, when it comes to video, a variety of new standards are expected to be gradually implemented in 2026. Here’s what you need…
Tackling Major Publisher Challenges in 2025
As the second quarter of 2025 has already begun, digital publishers, particularly in the editorial niche, are facing several major challenges. Here’s how they can tackle these.
Striving for New Horizons: Inside the IAB Standardization Playbook for 2025 and Beyond
As 2025 kicks off with a wide array of new ad tech initiatives, particularly developed by the IAB working groups, here’s what digital businesses need to pay closer attention to…
[INFOGRAPHIC] 2025 Online Video Ad Trends
2025 is almost here, and it’s time to uncover major trends that will be shaping the global online video advertising landscape in the next 12 months.
Effective Publisher Revenue Strategies for 2025
In uncertain times like now, digital publishers are in constant search of new strategies, which would ensure satisfactory revenue outcomes. Here are several of them worth considering for 2025.